Hail to the Hopslam! This rare baby debuts once a year and flies off the shelf in less than 24 hours of its arrival. Connoisseurs race to the taps and bars beg for a single keg.
"Some people trade babies for it, some people just pay for it," said Andrew Seeber, bar manager at the Bricks of Ybor.
Needless to say, Bell's Brewery shindig Monday night at the Bricks thrived on the Hopslam vibe. The 10 percent "liquid gold" gem (as Seeber called it) kept bar line orders repeated like a broken record, "Hopslam," "Hopslam," "Hopslam!"
For those less inclined to order such a big bodied double IPA, Bell's promoted three other brews, the Smitten Golden Rye Ale, the year round Two Hearted Ale and the Belgian style Oberon Ale.
Feeling frisky, or the full-flavored Hopslam too much? No worries, just ask for a hybrid of Smitten and Hopslam, and BOOM, the perfect concoction for the hops faint-hearted.
Two lucky guys won raffled gift baskets filled with Bell's swag, and one of them professed his 20-year love of Bell's as he clutched his free bottle of Hopslam and quickly exited.