Crayola appears to be taking a page from the Lego playbook and turning its toy brand into a play land.
The Crayola Experience is slated to open summer 2015 in the Florida Mall in Orlando, the company announced Tuesday. The 17,000-square-foot attraction will have a lobby with a huge retail store of Crayola products and the second floor will feature 25 hands-on attractions.
Crayola opened a similar center in 2013 in Crayola's hometown of Easton, Pa., where admission is $17.99 for age 2 and above. No admission price has been set yet for the Florida version, a spokeswoman said.
Some of the stations in the Easton site include a spot to mold a toy out of crayon wax, a machine to name and wrap up a personalized crayon, a puzzle station that cuts a puzzle out of a kid's own drawing and a climbing play area.
"Ours has always been a culture of innovation," Crayola CEO Mike Perry said in a news release announcing the new venture. "This next adventure is yet another dynamic way we're advancing our mission of helping parents and teachers raise creatively alive children and creating some colorful family memories in the process."
— Sharon Kennedy Wynne, Times staff writer