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New 'pay for a day' ticket deal at Tampa's Lowry Park Zoo gets you back in all year long

In case you missed it, the Lowry Park Zoo last month rolled out a new pricing deal that lets you "pay for a day, come back all year" and also added some benefits to memberships, such as bringing a guest along for free.

The new "pay for a day" ticket, nicknamed the ZooperPass, can be purchased online at lowryparkzoo.org or at the ticket window for $29.95 for adults, or $22.95 age 3-11. The pass is valid from the date of purchase through Dec. 31, 2016. One of the big catches is blackout dates apply during the busy holiday and spring break weeks. The black out dates are: March 12-27; Nov. 25-27 and Dec. 26-31, 2016.

The zoo also introduced a new membership program with three simplified packages: Individual Plus (one member plus guest) for $79; Dual Plus (two members plus guest) for $105; and Family Plus (two adults, all dependent children under 18, plus guest) for $149.

The guest privilege lets members bring any guest for free on each visit. Extra guests can be added to any of the three memberships for $30 per person.

Memberships are valid for a full 12 months from the date of purchase and offer benefits such as no blackout dates, preferred parking, discounts on dining, shopping and education programs, discounts on separate ticket events and free or discounted admission to more than 150 zoos and aquariums in the U.S.

The zoo joins a number of Florida attractions that have increased benefits for local residents with annual and seasonal passes. The deals have become an important part of the attractions business, industry observers have noted, providing a steady stream of visitors during slower times of the year.

"We're reshaping the way our guests can personalize their visits to our world class zoo," said Tampa's Lowry Park Zoo CEO Joe Couceiro in a news release. "Our goal is to offer our visitors absolutely the best value on engaging and unforgettable connections to wildlife, as well as to each other."

— Sharon Kennedy Wynne can be reached at swynne@tampabay.com. Follow @SharonKWn on Twitter.

New 'pay for a day' ticket deal at Tampa's Lowry Park Zoo gets you back in all year long 01/04/16 [Last modified: Tuesday, January 5, 2016 8:16am]
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