Make us your home page
Instagram

The secret fuel of 4/20? It's the beer, not the bud

Can't a psuedo-holiday catch a break?

This year's marijuana festivus, 4/20, falls on the same Saturday as Record Store Day and two days before Earth Day. They seem like a natural combination of events, hippies and hipsters gathering defiantly to turn back the clock on humanity.

SweetWater Brewing Co. made the connection with its sponsorship of Saturday's The 600 Block 420 on 4/20, a concert festival featuring more than 20 bands at four St. Petersburg venues.

But even with the name, pot seems to be on the back burner.

To the uninitiated, Saturday's concerts are an obvious choice for entertainment paralleling your herbal refreshment intake. All four venues — The State Theater, Octave, Fubar and The Local 662 — are within one block. Music fans can get a wristband to enter the concert venues for $4.20. Vendors will have booths. It all sounds pretty standard for a festival on a pot holiday, but for SweetWater, this isn't about pot.

The company started brewing beer on April 20, 1997 and last year brought their signature brew, 420, to the Tampa Bay market, said Francesca Zeifman, a spokeswoman for the label.

"St. Pete is a cool place with some good music and this fit well with what we're trying to do," Zeifman said. "It's really all about the day that we first brewed the beer and people just get it."

Organizers with St. Petersburg's No Clubs Productions say the festival is also tied to Record Store Day and eco-friendly businesses are among the vendors. No head shops will be shilling products.

Granola shops, artists and acupuncturists will be on hand, ensuring your mellow won't be harshed.

"We are pursuing more Earth Day-friendly vendors and artists," according to Anna Serena of No Clubs.

This isn't to say the sponsor and organizers are shunning the event's connection to a celebration of a (currently) illegal substance.

"We're not shying away from it," Zeifman said. "We're not directly tied to it either."

420 on 4/20

Twenty bands, including the New Orleans Suspects, Tim Barry, Burning Tree, the Woolly Bushmen and Jensen Serf Co., will perform at the State Theatre, Octave, Fubar and the Local 662, all on downtown St. Pete's 600 Block. The festival starts at 6 p.m.; tickets are $4.20. Get them at Daddy Kool Records or see statemedia.tumblr.com.

The secret fuel of 4/20? It's the beer, not the bud 04/18/13 [Last modified: Thursday, April 18, 2013 4:19pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Artist exchange creates Tampa-Havana friendships

    Visual Arts

    SEMINOLE HEIGHTS — Bad weather rocked the Southwest Airlines flight from Havana to Tampa.

    Marian Valdes of Havana, Cuba, who is a resident artist through the Tempus Projects artist exchange program, stands for a portrait at the non-profit art space in Tampa, Fla., on Monday, July 17, 2017. Valdes has an upcoming exhibit titled “Addicted Involution.”
  2. Bar review: Attic Cafe and Bar, brews with views of downtown Tampa

    Bars & Spirits

    It's ironic that Tampa Bay WaVE — an entrepreneur incubator with an eye on growing Tampa's tech startups — keeps its offices in a century-old building originally used as an auditorium for the adjacent Masonic Lodge.

    One big plus at the Attic Cafe & Bar is its patio and balcony, where you can spy City Hall and a few other landmarks in downtown Tampa. Local history also figures prominently.
  3. Local craft beer of the week: Joosy Froot IPA from Tampa Bay Beer Works

    Bars & Spirits

    Tampa Beer Works has always been a bit of an odd duck. Originally opened as ESB Brewing Co. by the owners of the adjacent homebrew supply store, the company rebranded and reopened last year with a new name, new head brewer, new recipes and a new brewing philosophy. This includes a range of beers treated with novel …

    Photo by Justin Grant/special to tbt*
  4. Behind the lens: To capture an exhilarating moment, it's better to be lucky AND good

    Travel

    Editor's note: Boyzell Hosey, our Assistant Managing Editor - Photography/Multimedia, shot this image while on a family vacation in Alaska. Below is his description of the shot.

  5. Looking Back: The Ybor City Streetcar gets a new life (Dec. 27, 1991)

    Attractions

    Before World War II Tampa's public transportation needs were covered by a network of Birney streetcars, with a peak of 24 million passengers in 1926. When a local streetcar enthusiast came across a 1920's model, she contacted the Tampa Trolley Society with an eye towards restoration. That streetcar would become the part …