Make us your home page

The secret fuel of 4/20? It's the beer, not the bud

Can't a psuedo-holiday catch a break?

This year's marijuana festivus, 4/20, falls on the same Saturday as Record Store Day and two days before Earth Day. They seem like a natural combination of events, hippies and hipsters gathering defiantly to turn back the clock on humanity.

SweetWater Brewing Co. made the connection with its sponsorship of Saturday's The 600 Block 420 on 4/20, a concert festival featuring more than 20 bands at four St. Petersburg venues.

But even with the name, pot seems to be on the back burner.

To the uninitiated, Saturday's concerts are an obvious choice for entertainment paralleling your herbal refreshment intake. All four venues — The State Theater, Octave, Fubar and The Local 662 — are within one block. Music fans can get a wristband to enter the concert venues for $4.20. Vendors will have booths. It all sounds pretty standard for a festival on a pot holiday, but for SweetWater, this isn't about pot.

The company started brewing beer on April 20, 1997 and last year brought their signature brew, 420, to the Tampa Bay market, said Francesca Zeifman, a spokeswoman for the label.

"St. Pete is a cool place with some good music and this fit well with what we're trying to do," Zeifman said. "It's really all about the day that we first brewed the beer and people just get it."

Organizers with St. Petersburg's No Clubs Productions say the festival is also tied to Record Store Day and eco-friendly businesses are among the vendors. No head shops will be shilling products.

Granola shops, artists and acupuncturists will be on hand, ensuring your mellow won't be harshed.

"We are pursuing more Earth Day-friendly vendors and artists," according to Anna Serena of No Clubs.

This isn't to say the sponsor and organizers are shunning the event's connection to a celebration of a (currently) illegal substance.

"We're not shying away from it," Zeifman said. "We're not directly tied to it either."

420 on 4/20

Twenty bands, including the New Orleans Suspects, Tim Barry, Burning Tree, the Woolly Bushmen and Jensen Serf Co., will perform at the State Theatre, Octave, Fubar and the Local 662, all on downtown St. Pete's 600 Block. The festival starts at 6 p.m.; tickets are $4.20. Get them at Daddy Kool Records or see

The secret fuel of 4/20? It's the beer, not the bud 04/18/13 [Last modified: Thursday, April 18, 2013 4:19pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. 'Battle of the Sexes' is a fine time capsule comedy, and not really about the tennis


    In 1973, tennis champion Billie Jean King joined a two-ring circus with hustler Bobby Riggs, billed as a Battle of the Sexes amid the women's liberation movement. Fifty million Americans watched the pop spectacle on TV.

    Emma Stone and Steve Carell in the film "Battle of the Sexes." [Fox Searchlight Pictures.]
  2. Top things to do in Tampa Bay for Sept. 26


    University Lecture Series: Jackie Cruz: In part of USF's Hispanic Heritage Month activities, actress Jackie Cruz (Orange is the New Black) presents "Cruzing Through Adversity" in which she offers lessons on resilience, determination and turning life's challenges into opportunities and a better outlook. 8 …

    Jackie Cruz in a scene from Netflix's "Orange is the New Black" Season 2. Photo credit: Jessica Miglio for Netflix.
  3. Restaurant review: Mortar & Pestle in Seminole Heights should focus on mom-and-pop pharmacy vibe

    Food & Dining

    By Laura Reiley

    Times Food Critic


    Sometimes, the more time you have with a project, the more complicated it gets. I started hearing about Mortar & Pestle in Seminole Heights about 18 months ago. It was the vision of Ujwal Patel, a pharmacist;

    Mortar & Pestle opened in Seminole Heights in Tampa in August. [MONICA HERNDON   |   Times]
  4. Snap Judgment's Glynn Washington on growing up in a 'cult' and how to tell a good story


    Glynn Washington spent much of his last visit to Tampa preparing his soul for the impending apocalypse. He was assured it was coming any day.

    Glynn Washington, the creator and host of NPR's "Snap Judgment," will bring his live show to the Tampa Theatre on Sept. 29. 
Photo courtesy Snap Judgment
  5. Top things to do in Tampa Bay for the week of Sept. 25-Oct. 1


    MegaCon Tampa: The multi-genre convention brings a lineup of celebrity guests and comic book creators to the Tampa Convention Center Friday-Sunday, including icon Stan Lee, William Shatner, above, Kevin Smith and Gaten Matarazzo and Caleb McLaughlin from Stranger Things. Shop hundreds of vendors selling …

    Courtesy Adultswim