Tuesday, December 12, 2017
Tampa Bay Music & Shows

The secret fuel of 4/20? It's the beer, not the bud

Can't a psuedo-holiday catch a break?

This year's marijuana festivus, 4/20, falls on the same Saturday as Record Store Day and two days before Earth Day. They seem like a natural combination of events, hippies and hipsters gathering defiantly to turn back the clock on humanity.

SweetWater Brewing Co. made the connection with its sponsorship of Saturday's The 600 Block 420 on 4/20, a concert festival featuring more than 20 bands at four St. Petersburg venues.

But even with the name, pot seems to be on the back burner.

To the uninitiated, Saturday's concerts are an obvious choice for entertainment paralleling your herbal refreshment intake. All four venues — The State Theater, Octave, Fubar and The Local 662 — are within one block. Music fans can get a wristband to enter the concert venues for $4.20. Vendors will have booths. It all sounds pretty standard for a festival on a pot holiday, but for SweetWater, this isn't about pot.

The company started brewing beer on April 20, 1997 and last year brought their signature brew, 420, to the Tampa Bay market, said Francesca Zeifman, a spokeswoman for the label.

"St. Pete is a cool place with some good music and this fit well with what we're trying to do," Zeifman said. "It's really all about the day that we first brewed the beer and people just get it."

Organizers with St. Petersburg's No Clubs Productions say the festival is also tied to Record Store Day and eco-friendly businesses are among the vendors. No head shops will be shilling products.

Granola shops, artists and acupuncturists will be on hand, ensuring your mellow won't be harshed.

"We are pursuing more Earth Day-friendly vendors and artists," according to Anna Serena of No Clubs.

This isn't to say the sponsor and organizers are shunning the event's connection to a celebration of a (currently) illegal substance.

"We're not shying away from it," Zeifman said. "We're not directly tied to it either."

Comments
Mary J. Blige coming to Amalie Arena in Tampa

Mary J. Blige coming to Amalie Arena in Tampa

An icon of modern R&B is coming to town to warm your winter right up.Mary J. Blige, the Queen of Hip-Hop Soul, is coming to Amalie Arena in Tampa on Feb. 21, part of her ongoing Strength of a Woman Tour. Tickets start at $47.25 and go on sale at 10 a...
Updated: 12 hours ago
Kesha, Macklemore coming to the MidFlorida Credit Union Amphitheatre in Tampa

Kesha, Macklemore coming to the MidFlorida Credit Union Amphitheatre in Tampa

Brush your teeth with Jack Daniel's and put on your grandpa's hand-me-downs, because Kesha and Macklemore are teaming up for a summer tour.The pop outcasts-turned-heroes will hit the road for a 30-city trek that includes a stop at Tampa's MidFlorida ...
Published: 12/11/17
Dead and Company’s Orlando concert, postponed after John Mayer’s appendectomy, rescheduled for Feb. 27

Dead and Company’s Orlando concert, postponed after John Mayer’s appendectomy, rescheduled for Feb. 27

John Mayer is on the mend, and Dead and Company are making plans to get back on the road.The Grateful Dead-honoring supergroup has rescheduled several concerts postponed by Mayer's emergency appendectomy this week, including a Dec. 7 date at Orlando'...
Published: 12/08/17
Clearwater Sea-Blues lineup: Kenny Wayne Shepherd, ZZ Ward, more coming to Coachman Park

Clearwater Sea-Blues lineup: Kenny Wayne Shepherd, ZZ Ward, more coming to Coachman Park

A handful of artists are about to put the blues back into the Clearwater Sea-Blues Festival.Blues guitarists Kenny Wayne Shepherd and Ana Popovic will headline the 2018 Sea-Blue Festival, Feb. 24-25 at Coachman Park in Clearwater. Fiery singers ZZ Wa...
Published: 12/08/17
SoundBytes: Senses Fail, Scott Bradlee’s Postmodern Jukebox, YoungBoy Never Broke Again and more

SoundBytes: Senses Fail, Scott Bradlee’s Postmodern Jukebox, YoungBoy Never Broke Again and more

— Senses Fail is coming to the Orpheum in Tampa on March 6, along with Reggie and the Full Effect, Have Mercy and Household. Tickets are $16 and up. Click here.— Scott Bradlee's Postmodern Jukebox will perform at the Tampa Theatre on Apri...
Published: 12/07/17
Updated: 12/08/17
The Band Perry drops out of Florida Strawberry Festival

The Band Perry drops out of Florida Strawberry Festival

Tickets went on sale for the 2018 Florida Strawberry Festival Thursday, but if you were hoping to see the Band Perry, think twice before you purchase.The band has canceled its March 3 performance at the Strawberry Festival, according to organizers. N...
Published: 12/07/17
This week’s best Tampa Bay concerts: 98 Degrees, David Crosby, Petula Clark

This week’s best Tampa Bay concerts: 98 Degrees, David Crosby, Petula Clark

PACKAGE DELIVERY: 98 Degrees Oh, the weather outside is far from frightful — that’s one of the perks of December in Florida, you know. But inside the Mahaffey Theater on Friday, it’ll be 98 Degrees and steamy. The Brothers Lachey w...
Published: 12/06/17
Updated: 12/08/17
Dead and Company postpone Thursday’s Orlando concert after John Mayer’s emergency appendectomy

Dead and Company postpone Thursday’s Orlando concert after John Mayer’s emergency appendectomy

If you had to guess which member of Dead and Company might have an emergency medical issue that would force the postponement of several shows, you might guess Bob Weir, right? Or maybe Mickey Hart or Bill Kreutzmann?Nope. It's John Mayer.The guitaris...
Published: 12/06/17
Jason Mraz coming to the Mahaffey Theater in St. Petersburg

Jason Mraz coming to the Mahaffey Theater in St. Petersburg

Jason Mraz is coming from the Great White Way to the Sunshine City.The pop singer-songwriter will embark on a solo acoustic tour next spring that includes several stops in Florida — including a March 17 date at the Mahaffey Theater in St. Peter...
Published: 12/06/17
Photos: Lil Pump gets his ‘Gucci Gang’ lit at the Ritz Ybor in Tampa

Photos: Lil Pump gets his ‘Gucci Gang’ lit at the Ritz Ybor in Tampa

Teenage Miami rap phenomenon Lil Pump packed the Ritz Ybor last week, bringing hundreds of members of his Gucci Gang to Tampa.It was an all-too-brief show — he went on late and left early, spending only a short time on stage — but the Tim...
Published: 12/05/17