Make us your home page

The secret fuel of 4/20? It's the beer, not the bud

Can't a psuedo-holiday catch a break?

This year's marijuana festivus, 4/20, falls on the same Saturday as Record Store Day and two days before Earth Day. They seem like a natural combination of events, hippies and hipsters gathering defiantly to turn back the clock on humanity.

SweetWater Brewing Co. made the connection with its sponsorship of Saturday's The 600 Block 420 on 4/20, a concert festival featuring more than 20 bands at four St. Petersburg venues.

But even with the name, pot seems to be on the back burner.

To the uninitiated, Saturday's concerts are an obvious choice for entertainment paralleling your herbal refreshment intake. All four venues — The State Theater, Octave, Fubar and The Local 662 — are within one block. Music fans can get a wristband to enter the concert venues for $4.20. Vendors will have booths. It all sounds pretty standard for a festival on a pot holiday, but for SweetWater, this isn't about pot.

The company started brewing beer on April 20, 1997 and last year brought their signature brew, 420, to the Tampa Bay market, said Francesca Zeifman, a spokeswoman for the label.

"St. Pete is a cool place with some good music and this fit well with what we're trying to do," Zeifman said. "It's really all about the day that we first brewed the beer and people just get it."

Organizers with St. Petersburg's No Clubs Productions say the festival is also tied to Record Store Day and eco-friendly businesses are among the vendors. No head shops will be shilling products.

Granola shops, artists and acupuncturists will be on hand, ensuring your mellow won't be harshed.

"We are pursuing more Earth Day-friendly vendors and artists," according to Anna Serena of No Clubs.

This isn't to say the sponsor and organizers are shunning the event's connection to a celebration of a (currently) illegal substance.

"We're not shying away from it," Zeifman said. "We're not directly tied to it either."

420 on 4/20

Twenty bands, including the New Orleans Suspects, Tim Barry, Burning Tree, the Woolly Bushmen and Jensen Serf Co., will perform at the State Theatre, Octave, Fubar and the Local 662, all on downtown St. Pete's 600 Block. The festival starts at 6 p.m.; tickets are $4.20. Get them at Daddy Kool Records or see

The secret fuel of 4/20? It's the beer, not the bud 04/18/13 [Last modified: Thursday, April 18, 2013 4:19pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Top things to do in Tampa Bay for the week of May 29-June 4


    Memorial Day: Among the free events paying tribute to fallen soldiers today is the Bay Pines VA Memorial Day Ceremony in St. Petersburg, with speakers including Sen. Bill Nelson and Rep. Charlie Christ, musical performances, a rifle salute and taps. (727) 319-6479 . The Florida National Cemetery …

    Young blonde boy carrying an American Flag over a wooden Bridge.
  2. Fans in Florida and beyond won't forget Gregg Allman

    Music & Concerts

    The end can come quickly for those who live fast and live hard, who create worlds with their talent and sometimes come close to throwing them away.

    This Oct. 13, 2011 file photo shows Gregg Allman performs at the Americana Music Association awards show in Nashville, Tenn. On Saturday, May 27, 2017, a publicist said the musician, the singer for The Allman Brothers Band, has died. (AP Photo/Joe Howell, File)
  3. Top things to do in Tampa Bay for May 28


    Alabama: The country music all-timers hit the road for the Southern Drawl tour with openers, the Charlie Daniels Band. 7 p.m., Amalie Arena, 401 Channelside Drive, Tampa. $26-$86. (813) 301-2500.

    Handout photo of Alabama, performing 5/28/17 at Amalie Arena in Tampa. Credit: Alan Messer
  4. Find serenity at Grand Cayman Island's Cemetery Beach



    Hey, cruisers, if you've been to Hell and back, snuggled with the stingrays and taken photos with the turtles at the Cayman Turtle Centre, you might be looking for something different on your next trip. (Guilty!)

    Good snorkeling can be found off shore at Cemetery Beach in Grand Cayman.
  5. Karen Bail, who helped Gibbs kids get to Broadway, retires


    ST. PETERSBURG — When neatnicks retire, they leave no trace behind. Their desks are clean, like a runway after the plane has taken off.

    Karen Bail warms up seniors Jonathan O’Brien, left, as Juan Peron and Addam Setzer as Che Guevara before the dress rehearsal of Evita in April.