Sara DiNatale, Times Staff

Sara DiNatale

Times Staff

I’m a Buffalo native who has been thawing out in Florida since joining the Tampa Bay Times in 2015. I started as a night cops reporter in Tampa. But these days, I’m running to new grocery stores instead of crime scenes. As our retail, tourism and workplace culture reporter, I’m able to use my sleuth-shopper skill set and eye for trends combined with my favorite pastime, telling stories. I search out topics I know will resonate with readers and get them thinking or talking. I’m a coupon clipper, yogi novice and eyeglasses enthusiast. You’ll rarely spot me on the weekend without my mini schnauzer, Addy, in tow. We’re regulars at St. Petersburg’s Dog Bar and the area’s several dog parks. So feel free to say hi or give us a news tip. Addy gives great high-fives.

A week from Christmas, Florida holiday shopping still on the rise

Shoppers go from store to store during the morning hours of Black Friday at International Plaza in Tampa on Black Friday 2017. (EVE EDELHEIT   |   Times)
The Florida Retail Federations predicts there will be at least a 4.5 percent increase in holiday shopping this year compared to last.

A last-minute Christmas shopper's guide: Amazon, Walmart, Target and Kohl's

Walmart is accpeting last-minute holiday orders that can be picked up in-store on Christmas Eve inside one of its pickup towers. [Courtesy of Walmart]
As the retail arms race against Amazon continues, stores pull out increasingly last-minute shopping options whether it be for in-store pickup or delivery.

What happens after you click ‘buy’ on Amazon: Inside Ruskin’s fulfillment center

Barbi Evans stows products for inventory on Friday at the Amazon Fulfillment Center in Ruskin. The million-square-foot facility is one of 10 fulfillment centers in the state. [MONICA HERNDON | Times]
A look inside how the robots of Amazon and the people they work alongside get your orders out in time for Christmas.

Morphe is in Tampa: How Jaclyn Hill and YouTube changed the way we buy makeup

Beauty Artist Dana Navarro, 20 of Tampa applies makeup to Jessica Glisson, 36 of Tampa at Morphe. Morphe, a cosmetics store, is having a grand-opening event this Saturday with a star-studded beauty guru line-up expected to draw hundreds of adoring fans to the Tampa mall. [LUIS SANTANA | Times]
International Plaza could be packed with makeup lovers on Saturday morning, ahead of the store grand-opening.

Beauty guru Jaclyn Hill to cut ribbon at Morphe opening in Tampa

The Morphe makeup store in Tampa opened in November, but its grand-opening celebration is expected to draw hundreds of makeup fans to International Plaza this weekend. (Courtesy of Morphe)
The makeup celebrity with 6 million Instagram followers is scheduled to be at the grand opening of the Internet-famous makeup store on Saturday.