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Amy Scherzer, Times Staff Writer

Amy Scherzer

Amy joined the Times in January 2002 to help launch the weekly City Times edition serving South Tampa and nearby neighborhoods. Her column, Amy Scherzer's Diary, takes readers along as she makes her rounds on the social circuit. Camera in hand, Amy captures the galagoers, wine tasters, Gasparilla kings, debutantes and bay area philanthropists.

Amy earned her bachelor's degree in mass communications and political science at the University of Pittsburgh, and has been a Tampa resident since 1978. She and her husband, Robert, live on Davis Islands, proud parents of two grown children. Any free time is spent people watching, entertaining, boating and reading.

Phone: (813) 226-3332

Fax: (813) 226-3381


  1. Amy Scherzer's Diary: Weekly wrapup of the Tampa social scene

    Human Interest

    LifePath Hospice Island Night

    Harbour Island conveniently subbed for the Hawaiian islands when Jackson's Bistro hosted a Big Kahuna luau for LifePath Hospice's 24th annual Island Night. Fire-twirling dancers thrilled and the Landsharks band grooved Nov. 15, but once again, the bountiful buffet stole the show, from roast pig to sushi to gelato and a chocolate fountain. Sipping margaritas and mojitos on the balmy waterfront, guests could play blackjack, roulette and craps, shop a thrift store display and sample gooey s'mores to help send "s'more" kids to Camp Circle of Love. Live auction vacation packages and chef dinners went up for bid two weeks earlier online, but Herman "Steve" Stephenson was right there to score the Holland America cruise. In 24 years, Island Night has raised $2.45 million to help Tampa Bay residents and their caregivers make end-of-life choices....

    Italian Club Ladies Auxiliary president Gilda Capitano, left, thanks vice president Sharon Mangione and Macy’s Miracle on 7th chairwoman Celeste Capitano Lazzara for the success of the luncheon.
  2. Amy Scherzer's Diary: Weekly wrapup of the Tampa social scene

    Human Interest

    JDRF Dream Gala

    A Friday the 13th Dream Gala sure was lucky for the Juvenile Diabetes Research Foundation's Tampa Bay chapter, which raised $600,000 "to turn Type 1 into Type None," said Night of Hope emcee Jen Holloway, who pointed out youngsters wearing patches that monitor their insulin level via an iPhone app.

    Making life more manageable for those kids while work progresses toward a cure inspired auctioneer Gary Connors. His Fund a Cure appeal collected $400,000 from the 350 guests and he got a bid of $5,100 from Mike and Briley Cienkosz for the Give & Grub Gourmet food truck party for 50, with live music, adult beverages, Wright's Gourmet House desserts, a $50 Costco gift card plus 50 additional meals donated to needy families....

    Pale Fire lead singer Janet Hall, left, Andrea Cheney and Sustany Foundation executive director Jennifer Silva welcome the crowd to the Sustainable Buzz on Nov. 5.
  3. Frank Morsani writes of business, philanthropy in memoir



    Seeing his name on buildings is not what made auto dealer Frank Morsani one of the Tampa Bay area's biggest philanthropists.

    Rather, living the American Dream is what made him want to share his good fortune, as well as the values that helped create it and the responsibility it brings, all of which Morsani writes about in a new memoir, To Be Frank: Building the American Dream in Business and Life. ...

    Philanthropist Frank Morsani signs his book, To Be Frank: Building the American Dream in Business and Life at his first book reception Thursday at USF.
  4. Amy Scherzer's Diary: Weekly wrapup of the Tampa Social Scene

    Human Interest

    Pavilion XXX

    Naughty or nice? The provocative duality delighted Pavilion XXX celebrants dancing in a neon Pink Light District, dining on lobster and roast beef tenderloin and splurging on auction temptations at the Tampa Museum of Art gala. Co-chairs Penny and Jeff Vinik's 30-year tribute popped like the champagne flowing Saturday as LA Follies dancers vamped in scanty panties and Heather Morgan painted celebrity sparkleheads in a peep show....

    Joanne Frazier, Pavilion II chairwoman in 1982, left, Tampa Museum of Art executive director Michael Tomor and Barbara Romano, chair of the first Pavilion in 1981, celebrate the gala’s longevity.
  5. Amy Scherzer's Diary: Weekly wrap-up of the Tampa social scene

    Human Interest

    Starlight Gala

    Chatting between ballads, movie-star handsome in a black suit and tie, Kevin Costner and his Modern West band put the "star" in Starlight Gala, the Florida Hospital West Florida Region Foundation's annual benefit. By the end of the private concert, the audience wrapped the stage in a Mr. Tambourine Man sing-along that had everyone, including honorary chairmen Penny and Jeff Vinik, on their feet....

    Tom Shannon, left, was happy to see his golf buddy Kevin Costner at the Starlight Gala where the actor and his Modern West band dedicated a song to him.
  6. 'SNL,' 'Modern Family' writer Carol Leifer cracks wise with Tampa congregation


    TAMPA — Stand up comic, writer and author Carol Leifer cracked up the sisterhood of Tampa's Congregation Schaarai Zedek's annual Star Event luncheon Monday at the Renaissance Hotel at International Plaza.

    "You didn't tell me the hotel was attached to a mall," Leifer launched. With a spot of free time to explore, "I was delighted to find my favorite perfume at Nordstrom.

    "It's called Tester and it smells different every time you use it."...

    Carol Leifer a comedian and author was the keynote speaker for the Sisterhood of  Congregation Schaarai Zedek fundraiser held at the Renaissance Hotel at International Plaza in Tampa on Monday, November 2, 2015. Leifer was a comedy writer for Seinfeld and Saturday Night Live. Also received the Writers Guild Award for her work on the comedy series "Modern Family."
  7. Amy Scherzer's Diary: Weekly wrap-up of the Tampa social scene

    Human Interest

    Tuxes & Tails

    Friendly four-legged homeless guests looked as purrrr-ty as the pet-loving crowd at the Humane Society of Tampa Bay's annual Tuxes & Tails gala. Downtown Dogs dressed the adoptables, from a 2-pound kitty to a 100-pound mastiff, walking the runway as WTVT-Ch.13's Russell Rhodes and Cynthia Smoot barked up their best qualities. A record-setting 42 animals found families among the 960 guests, said CEO Sherry Silk....

    Jason Woody, Lions Eye Institute CEO, left; Steve Griggs, Tampa Bay Lightning CEO; U.S. Rep. Kathy Castor; and Ron Christaldi, Eye Ball chairman, celebrate the donors and research at the annual benefit for the Lions Eye Institute Foundation at Mainsail Conference & Event Center on Oct. 24.
  8. Amy Schezer's Diary: Weekly wrap-up of the Tampa social scene

    Human Interest

    Broadway Ball

    A retinue of statuesque drag queens towered over admirers at the Straz Center's annual Broadway Ball, all possible customers of the sturdy stilettos that saved the shoe factory in the Tony-, Emmy- and Grammy-winning musical Kinky Boots which opens at the Straz on Dec. 1.

    Co-chairs Lori and Bill Goede touted a $100 million performing arts impact crowd as sponsor Barry Levine outed his inner "Lady Barbara," smashing in wig, sparkly dress and shiny red, thigh-high boots. More committee members — none in drag — popped up to help auctioneer Jason Alpert sell a 42-bottle wine collection for $5,500. More bids rang out, for a Broadway trip, sports tickets and Duncan McClellan's Kinky Boots glasswork. When Straz CEO Judy Lisi asked for $1,000 Patel Conservatory scholarships, 65 guests raised their hands. Saturday's net proceeds will reach $400,000....

    Linda Thrasher-Donalson, left, Dr. Sonny Sanders and Cathy Del Favero were among NOTE’s honorees at the 10th annual Thomas Thrasher Awards festivities at the Florida Aquarium on Oct. 8.
  9. Group add arts to work/play mix

    Human Interest

    TAMPA — In the 10 months since Susana Weymouth took over as executive director of Tampa Bay Businesses for Culture & the Arts, she has strategically trumpeted the incontrovertible role the arts plays in making the city more desirable for work and play.

    Started in 1989 as a chamber of commerce booster to highlight the economic opportunities created by the arts, TBBCA became one of 12 affiliates of Americans for the Arts. Partnerships with individuals and businesses contributing from $250 to $10,000 collectively fund scholarships for art students, artists' stipends and cultural encounters. Corporate partners earn community kudos as they foster new business, create jobs and enhance tourism; arts organizations gain resources and widen their audiences. ...

    Susana Weymouth leads Tampa Bay Businesses for Culture & the Arts.
  10. Amy Scherzer's Diary: Weekly wrap-up of the Tampa social scene

    Human Interest

    Tampa Bay History Center Gala

    The seventh Tampa Bay History Center gala, elegantly co-chaired by Linda Ward and Rosemary Henderson, offered more memories for the archives. Ward said seeing the excited faces of students on a field trip while visiting the museum impelled her to help plan the Oct. 9 benefit.

    The picturesque buffet of paella campesina, roasted lean buffalo sirloin and much more catered by the Columbia restaurant was all the decor needed in TECO Hall. Hydroponic herbs and lettuce wraps from Uriah's Urban Farms were just as artistic, served by gala committee member chef Caroline Brabson Thaxton. Root beer floats and a waffle station put nostalgia on the dessert bar. Honorary chairmen former Gov. Bob and Mary Jane Martinez ended the night whirling on the dance floor. "Visionary" chairs Jay and Erin Annis welcomed the late-night, under-40, reduced-rate crowd....

    Tampa Bay History Center gala co-chairwoman Rosemary Henderson, left, thanks June Annis, originator of the annual benefit, and this year’s co-chairwoman Linda Ward for a successful evening.
  11. Egypt Shrine will keep renting out A La Carte Event Pavilion while waiting for buyer

    Real Estate

    TAMPA — The "for sale" sign will stay up. But until a deal is struck, Egypt Shrine will rent its popular A La Carte Event Pavilion on its own.

    Starting Feb. 1, event planners may rent the meeting space, the covered terrace and outdoor barbecue area at what will be renamed A La Carte Shrine Pavilion.

    While the property remains for sale, the venue will become more of a DIY-operation for weddings and social events....

  12. Amy Scherzer's Diary: weekly wrapup of the Tampa social scene

    Human Interest

    Tampa Bay's Dancing With the Stars 2015

    Far more than fancy footwork captivated the audience at Tampa Bay's Dancing With the Stars glitzy dinner and dance-off. Five victims of domestic violence described surviving unimaginable abuse and in five minutes helped Julie and Steve Weintraub raise $20,000 for their Hands Across the Bay foundation, which Tom and Lauren Pepin immediately doubled. The glam frenzy fireballed as 13 pairs of dancers competed for guests' votes and judges' raves Saturday at TPepin's Hospitality Centre. Orlando Davis, Ashley Glass, Ashley Batey and Ian Beckles spiffy in red beret and red shoes — snagged breathless interviews after each routine....

    The Carey grandchildren spend time with their grandmother Trudy Carey, the 2015 Community Hero of the Boys and Girls Clubs of Tampa Bay at the annual Steak Dinner on Sept. 29 at A La Carte Event Pavilion. Clockwise are Brandon and Regan Lee; Sydney, Kyle and Andrew Rintouli.
  13. The Space at 2106 Main looks to energize Old West Tampa

    Human Interest

    OLD WEST TAMPA — The time is now, predicts banker- turned-developer Rob Morris, to raise the curtain on Old West Tampa, starting with a community theater he's renovating north of the Howard/Armenia Avenue exit of Interstate 275.

    Called the Space at 2106 Main, it could be the heart of an arts district with the potential to rejuvenate a neglected neighborhood.

    "Old West Tampa has been forgotten but can't remain so," Morris said. "It's such an opportunity, with so much history … a three-minute drive from downtown....

    Jared O’Roark, from left, Erica Sutherlin and developer Rob Morris make up the creative team running the Space at 2106 Main in Old West Tampa.
  14. Amy Scherzer's Diary: Weekly wrapup of the Tampa social scene

    Human Interest

    Art of Helping Children gala

    Big Brothers Big Sisters of Tampa Bay billed its 17th annual gala as An Evening of Wine and Roses, but guests heard that Port Richey police Chief Rob Lovering's rough and tough New Jersey childhood was no bed of roses 30 years ago. Witnessing a surprise reunion with his "Big Brother" Bill Patchett, the audience, including CEO Pam Iorio, realized the profound and lasting impact of that relationship. Another emotional high at the Art of Helping Children benefit Sept. 19: meeting Alan Cohen and SirGiorgio, 13, of Sulphur Springs, the 2015 Big and Little Brother of the Year....

    Big Brothers Big Sisters of Tampa Bay CEO Stephen Koch, left, Big Sister Gayle Sierens, BBBS match support specialist Kathryn Yaklin, Big and Little Brothers of the Year Alan Cohen and SirGiorgio and board chairman David Fox take a bow at the annual Art of Helping Children gala Sept. 19 at the Marriott Waterside.
  15. Amy Scherzer's Diary: Weekly wrap-up of the Tampa social scene

    Human Interest

    Tampa Theatre's 14th annual WineFest

    Geeky Napoleon and his pal Pedro meandered through Napoleon Wineamite, the Tampa Theatre's weeklong food and wine fest that stole its name from the 2004 film Napoleon Dynamite. Tasting events ranged from a $10 Movie under the Stars (Bring Your Own Blanket or lawn chair) to a rainy Sunday brunch to Mise en Place's fancy, five-course $250 dinner on the stage. "We'll raise more than $100,000 overall," said chairman John Wolfe II....

    Tampa Bay Theatre Festival organizer Rory Lawrence, left, recruited  NBC’s The Blacklist actor Harry Lennix to teach a Sept. 5 master class.