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USF celebrates preeminence with newly designed license plate

The University of South Florida unveiled their new license plate design and is currently available to drivers. The design was last updated 15 years ago.

Drivers wanting to support USF will immediately notice the new plates are green as opposed to the white design. It also features a larger Bulls logo on the left side and the school's named printed in gold at the bottom.

The launch of the new design coincides with USF's recent historic designation as a preeminent state research university, representing a new era for students, faculty, staff and alumni.

Preeminence is the highest designation that a research university can earn from the State of Florida. Since the program became Florida Law in 2013, USF set its sights on achieving preeminence.

USF has reached all the thresholds necessary to achieve the designation.

"Adopting a new USF license plate is one more way to showcase our Bull pride, all while providing more resources to benefit students," USF System President Judy Genshaft said in a statement. "The University of South Florida is fortunate to have the support of so many alumni, fans and friends across the state of Florida."

The new design aims to build on the approximately 15,000 drivers who currently have USF specialty plates. For each purchase, USF receives $25 to support scholarships, student programs and other alumni engagement activities.

For more information or to purchase the newly designed license plate, visit usfalumni.org.

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