Sponsored content: 1100 Apex — Go upscale in downtown Clearwater

Published September 4

Big things are happening in downtown Clearwater. To start with, Imagine Clearwater — a $62 million plan to revitalize the downtown waterfront — is underway. Further changes are planned that will make various areas of downtown safer, more walkable, more business-friendly and more appealing. While all these changes are upgrading downtown’s public areas and infrastructure, something great has happened to an iconic downtown building as well.

The building? The Strand, on Cleveland Street, just east of the downtown core. Formerly a multi-use building that became an abandoned eyesore, the Strand was iconic for all the wrong reasons — but a $25 million renovation has transformed it into an upscale, contemporary hub of urban living — 1100 Apex — that is iconic for all the right reasons. In this vertical neighborhood of 134 units, the sheer variety of one- and two-story floorplans — 37 to be exact — is not only a brilliant response to the structure’s unique anatomy, but sets it apart in a class by itself. Seriously: How often do you have 37 distinct floorplans to choose from in one apartment building?

With units ranging in size from snug studios to spacious 3-bedroom apartment homes, 1100 Apex offers the lifestyle that makes downtown living so desirable: walkability; proximity to dining, shopping and nightlife; covered parking; views of downtown and Clearwater Harbor; and easy driving distance to world-class beaches. All units are pet-friendly and have upscale finishes, 9-foot ceilings, wood plank flooring, spa-like bathrooms, a full-size washer and dryer, and outdoor balconies for al fresco relaxation. Technophiles will love the keyless entry, smartphone light control and built-in USB charging outlets. Cooks and foodies will appreciate the high-end stainless steel appliances and electric range, under-cabinet lighting, and granite and quartz countertops in the kitchen, as well as the outdoor kitchen and grill area. Fans of convenience will love the sprinkler system and impact windows in each unit, onsite 24-hour fitness center, 24-hour package acceptance system, onsite property management, and in-building sundry store, restaurant, bar and coffee service.

There’s more still — but the star feature of 1100 Apex has got to be the resort-like pool area on the second floor. With lush landscaping, adjacent spa and individual cabanas, the vibe is full-on South Beach and the mood is posh and private, making a day by the pool feel like a getaway to the tropics — no passport, tickets, or packing required. 1100 Apex opens officially on Thursday, Sept. 12. For more information, including specials, availability and pricing, call (727) 240-1910. Visit online at 1100apex.com

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