Sponsored content: WHAT’S IT WORTH? – WHEN GOLD GOES HIGH, PROFITS GO LOW

Published October 8

We bought this mid-century modern, Tiffany and Co. 155-gram 14K gold and jade box from a North Carolina Jeweler for only 5 percent over gold value, which was $4,800. While we would love to be able to sell it for double what we paid for it, which was the profit margin jewelers aimed for back in the day, in this day — with gold valued at over $1,500 an ounce — it’s just not feasible.

When gold value is lower (in the $500 to $1,000 per-ounce range) making 50 percent profit is not unheard of. But when gold is high and pieces like this scrap for $4,500, the chance of doubling your money is nonexistent.

While we paid $4,800 for this Tiffany and Co. gold and jade box, and while it is likely a unique piece, it is for sale in our Tampa location for only 30 percent above gold value – or $5,875.

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