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BANKING

William F. Arthur, vice president of NCNB National Bank of Florida, has been named director of Florida personal trust sales for the bank. Arthur, who has been with NCNB for 20 years, previously served as manager of the personal trust division's southeast region. In addition, vice president Matthew R. Masem Jr. has been named business development officer for the Florida Trust Group in Pinellas and Pasco counties. Masem has been with the bank for 16 years, and will be based in the Indian Rocks branch office. E.E. "Pete" Jones Jr., Pinellas County area executive for First Union National Bank of Florida, Jacksonville, jas been promoted to senior vice president. Jones, who has been with the bank for 13 years, was named Pinellas County area executive in July 1988.

Richard L. Weatherby has been appointed senior vice president of commercial lending for First Gulf Bank, St. Petersburg. Weatherby, who will be based in the north St. Petersburg office, also will be responsible for loan origination for the bank's affiliate, Southern Exchange Bank of Tampa.

Florida Federal Savings Bank announced several promotions including: Linda L. Lincoln, vice president; Christopher M. Hunter, vice president and associate general counsel; Robert H. Fishback Jr., assistant vice president and assistant general counsel; Matthew M. Sweeney, vice president and data processing operations manager in the information systems division; Patsy Ann Voigtmann, vice president; Marie-Annice Yohn, advertising manager/assistant vice president; Glenn Hammer, branch manager of the Bartow office; and Bill Gibson, branch manager of the Sun City Center office.

Wendy Bauer has been named manager of residential lending originations for Mercantile Federal Savings Bank.

FINANCIAL SERVICES

Mark E. Rabinovitz has joined the management consulting group of Deloitte & Touche, Tampa, as senior manager in the public utilities consulting group. In addition, William J. Nowak has been named a manager in the information technology group.

HEALTH CARE

Joel Ellis has been named a vice president at St. Joseph's Hospital in Tampa. His responsibilities include architectural, building and grounds, food services, medical records, safety and security, support vices and anesthesia departments.

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