Honda Motor Co. Ltd., which makes the Acura Legend car, said it has filed a complaint seeking to block a trademark for the Subaru Legacy car name. Bob Butorac, a spokesman for Honda's U.S. marketing arm in California, said Wednesday that his company is not challenging use of the Legacy name. Honda, however, does not want a trademark granted for the Legacy, Butorac said. He declined to elaborate.
Honda's challenge was filed in December with the U.S. Patent and Trademark Office in Arlington, Va., Butorac said. Telephones at the patent office were busy Wednesday afternoon.
Fred Heiler, a Subaru spokesman, said an application for the Legacy trademark was filed July 29, 1989, by Fuji Heavy Industries Inc. of Japan, parent company of Subaru of America Inc.