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Kids are watching the cereals on Saturday morning TV

Kit Kats and Cocoa Pebbles are just two of the advertised foods that bombard children on Saturday morning TV. In fact, nine out of 10 food ads shown between 8 a.m. and noon on Saturdays are for candy, sugary cereals, salty canned foods, fatty fast foods, chips and "other nutritionally flawed foods," according to a survey released in early June by Rep. Ron Wyden, D-Ore., and Michael Jacobson, executive director of the Center for Science in the Public Interest, a consumer-advocacy group. Out of 220 food commercials shown on five channels one Saturday morning in February, only eight were for nutritious products, the study found.What's in a name?

Two more down; how many to go? Two companies that had been cited recently by the Food and Drug Administration for misleading labeling claims have agreed to change their product names and labels. Great Foods of America, makers of the line of Heartbeat oils, mayonnaises, spreads and salad dressings, agreed to drop its brand name and change many labeling violations cited by the FDA. The Heartlite Corp. of America, a subsidiary of a Canadian firm, also agreed to change the name and labeling of its canola oil.

Double-duty cutter

Use a wire cheese cutter to slice refrigerator cookie dough.

It's watercress time

Watercress is available in stores now, priced from 79 to 98 cents a bunch. Look for bright-green bunches with full leaves that show no signs of yellowing or wilting and small, tender stems. Watercress is a very delicate salad green that belongs to the mustard family. It can be used as garnish, in stir-fry dishes, salads, sandwiches and soups. It tends to wilt easily, making proper storage essential. After washing it in cold water, shake off excess water and place in a covered container in the refrigerator.

Turkey for all seasons

We're living in turkey-oriented times. It used to be people ate turkey only on holidays, but now it is a year-round food in 40 percent of all homes (up from 26 percent just four years ago), and a lot of that is in new forms such as ground meat, ham and sausage. Only about a third of all turkey is eaten as roast today.

Nipped in the buds

As you grow older, you lose working taste buds. So, since the average American eats four pounds of food a day, or 36.5 tons between age 30 (when you have 245 taste buds) and age 80 (when you have about 88), figure on blowing one bud for, oh, roughly every 465 pounds of food you eat.

How's that again?

Later this year McDonald's plans to replace the traditional menu board and squawk-box in its drive-through lines with a human being. The company may talk about "humanizing the ordering process," but a big reason is those low-fidelity squawk-mikes. . . xxqtlzhbst well done, a side of fsktltss and a brkzzzzzzzzzpts.

Nothing new under the sun

This year's National Broiler Council recipe contest winner turns out to be a recipe that food writer Abby Mandel published last year, with a small change ("a pinch" of cloves became "[ teaspoon"), but the submitter will keep the $25,000 prize. The council says there are no totally new recipes.

Liquid breakthrough

The latest Coca-Cola product marketed in Japan is a fiber-rich soft drink. Fibi, reports Food Business Magazine, consists of corn syrup and guar gum fiber, plus flavoring, caramel color and Vitamin C. (If it's a carbonated fiber drink, we don't want to watch it fizz.)

_Compiled from Times wires