Skiers with fax machines can order free weather reports and basic information on 38 resorts across the country under a test marketing program that its organizers hope will become a permanent winter service.
By calling (800) 873-9803, skiers can ask for a report by fax that includes current ski conditions and a regional weather forecast and map for a specific resort as well as information ranging from its number of trails, lift capacity and ticket prices to lodging and day-care facilities.
The program, called Snow Country Resorts and Reports, is a joint effort by P.R. Newswire, which sends press releases to news organizations, and Snow Country Reports, which gathers daily ski condition reports for newspapers and radio stations. A spokesman said the 38 ski areas in the test included major resorts in the Rockies, Far West and Northeast.