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16-million tune in to Perot

Published Oct. 12, 2005

Ross Perot's first prime-time television commercial was watched by as many as 16-million people, capturing the No.

2 spot in its time period nationwide, the Nielsen Media Research company said Wednesday.

"In general, we're pretty happy with the numbers," said Dee Hanley, aide to Perot spokeswoman Sharon Holman. "The program wasn't listed in the television directories and was a last-minute buy, so with numbers this good, we can assume that people will be looking forward to the follow-up on Friday and the audience may be even better."

Perot has paid $620,000 for another 30 minutes of prime-time on ABC Friday. Campaign director Orson Swindle said it had not been decided whether to run the Tuesday show again or a new ad.

CBS, which was paid $380,000 to pre-empt Rescue 911 for Perot's half-hour program, scored a 12.2 in the overnight ratings, placing second to ABC's 16.8 rating for the comedy Full House. NBC logged an 8.9 rating with its Quantum Leap for that half-hour, according to the Nielsen figures.

The figures show the percentages of American television households watching each program.

Perot used the 30 minutes to talk about what he felt was wrong with the United States government, though he offered no solutions. Swindle said solutions "will be coming in the next few days."

The Perot campaign also said it will begin airing three 60-second television commercials today.