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The casting call goes electronic next week

A new database that allows out-of-state casting directors to "see" local talent before arriving in Florida will be launched Monday in Tampa.

The system, designed by Multiple Casting Service Inc. (MCS) of Jupiter, puts actors' photographs, resumes and measurements on a computer disc that can be updated via modem transmissions. The disc will be provided free of charge to talent agencies, casting directors, producers and directors. They can enter physical requirements for roles into the system to narrow their searches, according to Peggy Kirton Ellis, co-founder of MCS.

Other Florida firms offer similar services. Last weekend, Global Talent Guild Inc. of Pompano Beach inaugurated a similar CD-ROM system at the Fort Lauderdale convention center. Another company, Florida Production Casters Inc. of Boca Raton, maintains a database of film crew personnel in the state.

Ellis, the casting director for Cop and a Half and Doc Hollywood, said MCS doesn't act as an agent for actors but replaces the need for multiple mailings of photographs and resumes.

She will introduce the MCS system at 10 a.m., noon, 2 p.m, 4 p.m. and 7 p.m. Monday at the Omni Hotel, 700 N Westshore Blvd. Actors pay $75 for the initial 15-month listing. MCS will hold similar registration sessions in Orlando and Miami before taking the disc to Los Angeles and New York in November.

Without endorsing any single company, John Reitzammer, Commissioner of Motion Picture and Television for Florida, said on Friday he was excited about the new technology employed by Multiple Casting Service and Global Talent Guild.

"I'd love to have this kind of service," Reitzammer said. "It will help us get the labor pool in front of buyers."

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