DONALD G. FISHER, 62, is founder of The Gap, a 1980s retailing success story. The Gap makes more denim than any company in the world except crosstown San Francisco rival Levi Strauss & Co. San Bruno-based Gap Inc., which also owns Banana Republic and GapKids, had annual sales of more than $3-billion this year, but the company's once-hot stock has cooled.
HARMON BURNS is senior vice president of Franklin Resources, a savings bank based in San Mateo, Calif. In 1989, its revenues were $253-million.
RICHARD GOLDMAN is chairman of a large independent insurance brokerage firm in San Francisco. He is married to Rhoda Haas Goldman, heir to the Levi Strauss jeans fortune. The couple's net worth is estimated at $475-million by Forbes magazine. Together they established the Goldman Environmental Prize, the world's largest save-the-environment award, and are active philanthropists. Her brother, Walter A. Haas Jr., owns the Oakland A's.
WALTER HERBERT SHORENSTEIN, 77, is a real estate developer and one of San Francisco's biggest property owners. His holdings include the 52-story Bank of America Building, and buildings in New York City, Kansas City, Houston and Los Angeles. From the beginning, Shorenstein was a driving force in assembling a local ownership group to buy the Giants. His assets are estimated at $3-billion, his personal net worth close to $400-million.
CHARLES SCHWAB is chairman of San Francisco-based Charles Schwab & Co., one of the country's top no-frills discount brokerage houses. Last year the company had a profit of almost $50-million. Schwab is author of How to be Your Own Stockbroker.
KTVU-TV-Ch. 2 is based in Oakland and is the Fox network affiliate for the San Francisco Bay area. The station, which carries Giants games, competes strongly with the network affiliates in ratings. Owned by Cox Enterprises Inc., which is based in Atlanta, KTVU is run by general manager and executive vice president Kevin O'Brien.
_ Times researchers Kitty Bennett, Barbara Hijek and Debbie Wolfe contributed to this report.