The Clearwater Jazz Holiday first started out as a volunteer fund-raiser for the Clearwater Chamber of Commerce in 1979. That first year, only about a thousand people attended.
For added color.
In 1991, the city was decorated for the first time with Jazz Holiday banners over downtown streets during the annual event. The 28-inch by 80-inch banners spelled out "Clearawter Jazz Holiday" in a multi-color combination of teal blue, lavender and tangerine. The central design was a sea shell with musical notes and the word "jazz" spilling from it. The art was created by St. Petersburg Times staff artist James Berdy.