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Picnic to reward brand loyalty

General Motors Corp.'s Saturn division is throwing a big picnic for its customers.

More than 500,000 of the import fighters have rolled off Saturn's Spring Hill, Tenn., assembly line since 1990. Owners recently received invitations to the Saturn homecoming June 24-25 in a hay field close to the plant.

Among the events planned: Plant tours, a vintage car show, a craft fair and country singer Wynonna Judd. The fee for the weekend is $34 per adult and $17 for children 6 to 12. Younger kids get in free.

Part of the proceeds will go to the Make-A-Wish Foundation, a fund that makes dreams come true for children with terminal illnesses.

So dedicated are Saturn customers that company officials expect to entertain about 60,000 people. Imagine the scene in the parking lot when it's time to go home and everyone is trying to track down his or her own Saturn.

_ ALAN GOLDSTEIN

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