Percentage decrease in retail sales from last year during the first 24 days of the Christmas season in Tampa: 2.2.
Percentage decrease in retail sales from last year during the same period in Orlando: 7.4.
Percentage decrease in retail sales nationally from last year: 6.2.
Rank of the Tampa area among the nation's top markets for spending on advertising: 18.
Amount of money spent in the Tampa market on all forms of advertising in 1994: $3.2-billion.
Average number of books per student in Hillsborough County's elementary school libraries last school year: 11.3.
Average annual allocation for library books, per elementary school student: $1.65.
Average cost per book in elementary school libraries: $18.
Percentage of Hispanic immigrants in Hillsborough County who hail from Cuba: 29.
Percentage of those who hail from South America or Spain: 28.
Percentage from Puerto Rico: 26.
Percentage from Mexico: 9.
Percentage from Central America: 4.
Compiled with contributions from BARBARA HIJEK, STEPHEN HEGARTY and LARRY DOUGHERTY.
Quality of life source
Retail sales: TeleCheck Services Inc., as reported by Business Wire Inc. The figures are based on a year-over-year, same-store comparison of the dollar volume of authorized checks written by consumers at more than 25,000 stores that subscribe to TeleCheck.
Advertising: American Demographics.
Library books: Hillsborough County School Board.
Country of origin: Hillsborough County Needs Assessment. Hillsborough County now has the second-largest Hispanic population in Florida, totaling 145,200 in 1994.