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Jordan's third career choice

No, Michael Jordan isn't playing the PGA Tour . . . yet.

He's just dreaming.

The Chicago Bulls superstar recently teamed up with reigning British Open champ John Daly to shoot a commercial featuring the Wilson Ultra 500 golf ball.

While the costs of creating the spot were not released, Chicago-based Wilson executives say this campaign represents the largest advertising push for Ultra 500 balls this year. The commercial, created by Ogilvy and Mather Chicago, debuted during the British Open, which started Thursday.

The ad features Jordan dreaming about winning a PGA event as John Daly caddies for him.

"We wanted to have a lot of fun with this commercial," said Mike Whan, vice president and business director of golf balls at Wilson. "Who better to illustrate why the superior aerodynamics of the Ultra 500 ball make it the longest on tour than golf's biggest hitter and the only man alive who defies gravity?"

Speaking of chip shots

Put down those chips, wipe away the grease stains on the newspaper and check this out.

The average American household purchases a bag of Doritos about once a month, and per capita consumption is nearly five pounds of tortilla chips a year. Last year, Doritos racked up $1.3-billion in sales.

The Dallas-based Frito-Lay Co. wants to capitalize even more on American's munchie habits. It is rolling out a reduced fat tortilla chip with only 5 grams of fat per one-ounce serving (about 13 chips).

Company officials note that there are already reduced-fat seasoned tortilla chips, but say their chip "delivers the great taste of Doritos plus 25 percent less fat."

While that's for consumers to test, the company is breaking out a big marketing push. In addition to new ads, it will hand out 5-million mysterious, black, single-serve bags to consumers in 4,500 supermarkets coast to coast. The sample black bags feature a bright yellow and red question mark on the front with the scribble: "So . . . what is it? The answer is in the bag!" The back panel gives consumers a hint: "It's not what you think it is."

Inside is a message, reduced-fat chips and a coupon.

_ By Times staff writer Lara Wozniak.

Up next:BRIGHT SPOTS

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