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Cathy Gugerty has been named director of creative services at Media General Broadcast Group in Tampa. Gugerty was director of promotion and marketing at WESH-TV in Orlando.


Edward L. Czarnecki has been named highway design manager at King Engineering Associates Inc. in Clearwater. Czarnecki was transportation department manager at Estey, Huston & Associates Inc. in Newport News, Va.

Kenneth E. Wilson has been named an associate vice president at Post, Buckley, Schuh & Jernigan Inc. in Tampa. Wilson is regional program manager of the company's environmental water/wastewater program.


Michael Shea has been named executive director of the corporate benefits division at Davis Baldwin Insurance and Risk Management in Tampa. Shea was a partner at Compton, Shea and Associates.


Robert J. Grace Jr. and Karen M. Smith have been named shareholders at the law firm of Stiles & Taylor in Tampa. The firm now will be known as Stiles, Taylor, Grace and Smith.


Celotex Corp. in Tampa has announced the following promotions: Debbie Morales has been named senior representative of technical services; and Jonathan "Butch" Oorlog, vice president and controller. Morales was technical services representative, and Oorlog was assistant controller.


Frank "Bud" Nocera has been named executive vice president and chief operating officer at Florida Tourism Industry Marketing Corp. in Tallahassee. Nocera was vice president of community services at Florida Aquarium in Tampa.


Dr. William Adams has joined the plastic and reconstructive, hand and laser surgery practice of Dr. Richard Phares. Adams practiced at Davies Medical Center in San Francisco.

St. Petersburg-Suncoast Medical Group has announced the following appointments: David L. Bailey has been named administrator; Dr. Steven R. Cohen, president; Dr. James R. Krause, vice president; and Michael R. Rohr, executive director. Bailey was clinic administrator at St. Petersburg Medical Clinic; Cohen, president and medical director at Suncoast Medical Clinic; Krause, president and medical director at St. Petersburg Medical Clinic; and Rohr, practice administrator at Suncoast Medical Clinic.


Stacy Arnold, owner of Perrine Ranch Saddlebreds in New Port Richey, has been named president of Florida American Saddlebred Horse Association.


Dr. William C. Dudney III, medical director at Medical Weight Management of Tampa and St. Petersburg, has been elected president of Florida Society of Bariatric Physicians.

Leon Goldenberg, president at Milford Custom Homes in Tampa, recently received a Best in American Living Award at the National Association of Home Builders 53rd annual convention and exposition in Houston.

Dr. Victor Levy, a gastroenterologist, has been elected president of Morton Plant Hospital's medical staff.

Tim McDowell, executive director at St. Petersburg Certified Development Corp., has been elected director of National Association of Development Companies Region IV.


Greg Ericson has been named vice president of application development at Home Shopping Network in St. Petersburg. Ericson was director of systems development and information technology at Goody's Family Clothing Inc.


Rick S. Albert has been promoted to key account marketing and sales manager at Tyler Retail Systems in Largo. Albert was a senior account manager.

Ronald D. Nall has been named senior vice president of product development at PowerCerv Corp. in Tampa. Nall was vice president of research and development for enterprise applications products for the process industry at Oracle Corp.

_ News of appointments and awards may be sent to Lisa Pelamati, People Notes, Business News Department, the Times, P.O. Box 1121, St. Petersburg, FL 33731.