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New TV ads promote prunes as energy source

(ran HT CI TP editions)

Baby boomers, popularly reputed to do whatever they can to stay young and healthy, shouldn't forget about prunes, a California trade group says.

A pair of prime-time TV ads sponsored by the California Prune Board just started a national appearance. The $6-million ad campaign stresses prunes' benefit as an energy source. It coincides with "Prune the Risk," a marketing program that benefits the Susan G. Komen Breast Cancer Foundation, the nation's largest source of private funding for breast cancer research.

TV personality Rosie O'Donnell is donating her voice-over fee for the promotions for breast cancer research.

Each package of California prunes sold in the United States from February through April 1998 will result in a donation to the foundation.

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