(ran HT CI TP editions)
Baby boomers, popularly reputed to do whatever they can to stay young and healthy, shouldn't forget about prunes, a California trade group says.
A pair of prime-time TV ads sponsored by the California Prune Board just started a national appearance. The $6-million ad campaign stresses prunes' benefit as an energy source. It coincides with "Prune the Risk," a marketing program that benefits the Susan G. Komen Breast Cancer Foundation, the nation's largest source of private funding for breast cancer research.
TV personality Rosie O'Donnell is donating her voice-over fee for the promotions for breast cancer research.
Each package of California prunes sold in the United States from February through April 1998 will result in a donation to the foundation.