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Shop adds scents to Palm Harbor

Published Sep. 29, 2005

A Pinellas Park business, which sells original fragrances, opens a second outlet.

A discount fragrance store in Pinellas Park that got its start in a flea market booth 20 years ago has opened a second store, this one in Palm Harbor.

The Perfume Shoppe buys original fragrances, not copies, from wholesale dealers and sells them at prices that owner Larry Clark says are lower than those at department stores.

The new store is in the Sable Ridge shopping center on the east side of U.S. 19 at Nebraska Avenue.

A Clearwater woman who said she has been driving to the Perfume Shoppe in Pinellas Park for several years said she was glad to have a store closer to home. Nancy Brock likes a brand called Design.

The Perfume Shoppe sells a 3.4-ounce bottle of Design eau de parfum for $30. A department store in a nearby mall charges $48 for the same bottle.

"This is the only place I buy perfume," Brock said.

At 2,000 square feet, the Palm Harbor store is about 500 square feet larger than the Pinellas Park store.

General manager Marsha Hunt says the new store has seven full- and part-time workers.

Clark says the new store has a few items not found in the Pinellas Park store and a larger selection of some items, including miniature, collectible bottles of perfume, makeup mirrors and perfume atomizers and decanters.

The store has 2,500 different fragrances _ a full line of fragrances for men and women, ranging from inexpensive brands such as Jean Nate and Charlie to Amouage, which sells for $115 for an ounce of eau de toilette.

The store also carries body lotions, soaps, powders, talc, cream, bath gels and oil sprays.

Some regular customers at the Pinellas Park store came from as far as Citrus and Sarasota counties, Hunt said.

The store has no catalog or World Wide Web page, but customers can order their fragrances by mail.

The store stocks some fragrances that no longer are available in department stores, Clark says.

He takes special requests, hunts for the items and notifies customers if he can find them.

The store, at 33959 U.S. 19 N, is open from 10 a.m. to 6 p.m. Monday through Friday, 10 a.m. to 5 p.m. Saturday, and noon to 5 p.m. Sunday.