Re/Max International is trying to shut down a rogue real estate franchise in Cuba that it claims is wrongfully and illegally using the Re/Max brand name.
It is illegal for American companies to do business in or with Cuba, and Re/Max has been hoping to shut down Re/Max Havana, which is operated by Steven Marshall, a British Realtor.
"We can't go to Cuba and shut him down. In most countries, trademarks are recognized," Daryl Jesperson, president of Re/Max International, told Inman News Features. "If it's any other country in the world, we would just go to the country. You could use their court system to enforce your rights."
Denver-based Re/Max International claims its brand name is being illegally used in Cuba and that it only recently learned Marshall was using the Re/Max name. Marshall claims he legally obtained the rights to use the name in Cuba.
Arvida largest independent in state, stats show
Arvida Realty Services is ranked the largest independent real estate brokerage company in Florida and the fifth in the nation for 1998 sales volume, according to statistics compiled by Real Trends.
The company's sales agents closed $5.9-billion in sales last year compared with $4.927-billion the year before, a 19.75 percent increase. Arvida Realty Services, a subsidiary of the St. Joe Co., was known as Prudential Florida Realty.