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BUSINESS TODAY

JETBLUE TO START SELLING TAMPA TICKETS: JetBlue Airways, the nation's newest low-fare airline, plans to begin selling tickets today for three flights daily between Tampa International Airport and New York City's John F. Kennedy International Airport beginning March 16. A round trip will cost $79. The airline, which is scheduled to launch Feb. 11 with round-trip flights between JFK and Fort Lauderdale and a week later with flights to Buffalo, N.Y., is getting more attention than most such startups because it is backed by $130-million in capital from several major investors. By the end of the year, JetBlue hopes to have service to 11 East Coast cities with a fleet of brand new Airbus A-320s. Eventually, the airline hopes to serve 44 cities, in some places going head-to-head with Southwest Airlines, to date the nation's most successful low-fare carrier.

POTENTIAL EMPLOYER SEEKS TAX BREAK: A company considering a major corporate expansion in Tampa will ask the Hillsborough County Commission on Wednesday for tax incentives. If the company decides to expand in Tampa, it would establish a telecommunications center with 845 new jobs averaging over $33,000 each in salary. Economic development officials in Tampa and Hillsborough County wouldn't disclose the name of the company, citing confidentiality rules. The incentives would be offered under Florida's Qualified Target Industries Tax Refund Program.

NEXTRADE, DREYFUS SIGN PACT: Clearwater-based NexTrade said it has signed an agreement with Dreyfus Brokerage Services that will give Dreyfus customers access to NexTrade's 24-hour stock trading system and software. Dreyfus is expected to become NexTrade's largest customer. NexTrade is an electronic communications network (ECN) but has applied to the Securities and Exchange Commission to become a full-fledged stock exchange. The company is planning an initial public offering this year.

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