Cyber Rules: Strategies for Excelling at E-business
By Thomas M. Siebel and Pat House
The scramble is on to understand and capitalize on the phenomenal influence of the Internet. The World Wide Web is transforming business. And it's in its infancy. Authors Thomas M. Siebel and Pat House have learned about e-business at Siebel Systems, an application software company.
Among their rules for doing business in cyberspace are: Private "infotainment" will give way to global enterprises. Internet pioneers will reshape their industries. The Net will move from communities to customerization. The sales and marketing landscape will be redrawn.
The main question about books on e-commerce is whether anything that takes a year to three years to write, edit, publish and distribute can be relevant in a sector changing as rapidly as Internet business.
_ JAN NORMAN, Orange County (Calif.) Register