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BUSINESS TODAY

FLORIDA TOURISM RECOVERING: Florida tourism is recovering from recession and the terrorism attacks, according to a report from Visit Florida Inc., the state's tourist marketing agency. Automobile traffic was up 7 percent at the state's four welcome centers in February, but airlines flew 10 percent fewer people into the state compared with a year ago, and hotel occupancy was down 12 percent. "We're on the rebound, but we're not where we need to be," Gov. Jeb Bush said. Visit Florida is in the final three months of a $45-million advertising push, with new radio ads featuring Bush and TV spots with Florida celebrities such as tennis star Jennifer Capriati.

RUKEYSER LEAVING TV SHOW: The host of Wall $treet Week With Louis Rukeyser said he is leaving the show. Rukeyser, 69, leaves as Maryland Public Television retools the popular public television program. He has been host for 32 years. "They decided unilaterally not to proceed with me as the host of the show I created, wrote and maintained for 32 years," Rukeyser said. Jeff Hankin, MPT marketing vice president said audience expectations have changed over the years, adding the show "had to be reinvented in order to remain in a strong position in what has become a strong Friday night lineup." MPT is entering a partnership with Fortune magazine to produce a new version of the weekly program called Wall $treet Week With Fortune. The show will feature Fortune editorial director Geoffrey Colvin and an undetermined co-anchor.

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