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Import store now in Largo

A St. Pete Beach fixture for 13 years, London Pride, a British import store, has moved to an expanded location in Sabala Plaza, 14100 Walsingham Road.

London Pride was a longtime Corey Avenue retailer in St. Pete Beach. Owners Gerry and Krysia Goodwin, English born, said the move to Largo allows them to add new lines, including 14 British beers.

"We also now offer an expanded line of Christmas goods, English fine bone china, Woods of Windsor soaps and scents and pub paraphernalia to complement the existing range of British groceries, frozen goods, videos and souvenir gifts," the Goodwins said in an e-mail to Neighborhood Times.

ParkSide Mall has new shops

PINELLAS PARK _ Two new year-round tenants for ParkSide Mall are Linen Castle and Millennium Music. The mall at 7200 U.S. 19 also has several temporary tenants moving in for the season, including Park Avenue.

Linen Castle opened in October and has goods for the dining room and bedroom and other home decor furnishing. Millennium Music opened Nov. 1. Owner Dean Cooper has Millennium All Purpose Fashions in St. Petersburg.

ParkSide marketing director Jason R. Hilliard said a music store was the top request from customers in a mall survey.

Park Avenue opened Friday selling coats, jackets and sports clothes. The store, which has been a seasonal tenant at ParkSide before, this year is selling out of the old Montgomery Ward location. That space has been vacant since March 2001.

New real estate office downtown

ST. PETERSBURG _ Smith & Associates Realtors Inc. officially opens its Beach Drive office downtown Thursday. The firm has been in the real estate business in the Tampa Bay area since 1969. It has an office in Tampa and now one at 330 Beach Drive NE, where Merrick Gallery used to be.

Company relocates headquarters

The Florida headquarters for Mercury Insurance Co., an automobile and homeowner insurance provider located on Feather Sound Drive since 1998, is relocating to larger facilities. The 50,000-square-foot office, inside the Tides building, 1901 Ulmerton Road, is set to open on Monday. Jack Dougherty, assistant vice president for Mercury Insurance, will continue to oversee regional operations, including its 300 employees. The corporation is based in California.

_ SHARON L. BOND and PIPER JONES CASTILLO

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