The Ford dealership on State Road 52 has had three owners in the past two years. Now it's about to get a new name: Suncoast Ford.
Bill Small and Vern Buchanan, investors who recently bought the dealership, announced the new name Thursday, and said that they expect to keep the current staff of 54 employees.
Gary Brown operated the dealership for 20 years and sold it last year to a group associated with the Braman dealerships in Miami.
Small has worked with the Ferman dealerships, and Buchanan owns dealerships in Sarasota.