For a short while, Bob Beall II, chairman and chief executive of Beall's Department Stores, thought war fears were affecting the Bradenton retailer's sales. Then the weather warmed up, sales bounced back and that theory went out the window.
But Beall is still worried about what war with Iraq will do to his business. He's not focusing solely on falling consumer confidence and economic uncertainty. He's thinking of what might called the CNN Effect.
"The last Mideast war in 1991 and the O.J. Simpson trial noticeably affected our evening business," Beall said. "In the past we've had more lackluster business when a significant event is shown on TV over an extended period of time."
Beall doubtless hopes that Bombs over Baghdad, Part II is a short-lived TV series.