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The Courageous Follower

Author: Ira Chaleff

Publisher: Berrett-Koehlerr

Price: $18.95

Whistleblowers have been in the news the past couple of years, but courageous followers are a little different. These employees try to work within the system first and warn their superiors so a situation may be corrected from within.

Courageous followers don't keep quiet when they see something wrong. They talk to leadership about it, and if the situation is not corrected, then they become whistleblowers.

Ira Chaleff examines these people and also addresses some of the failures of corporate ethics and governmental responsibility.

United We Brand

Author: Mike Moser

Publisher: Harvard Business School Press

Price: $27.50

This book is subtitled How to Create a Cohesive Brand That's Seen, Heard and Remembered.

A lot of people would like to know how to accomplish that, and five-time Clio award winner Mike Moser says he has the answer.

Moser argues that most companies can't or won't find a way to funnel the information people know about a brand into a form that is useful. The author says that without a cohesive, consistent message, the brand becomes diluted.

Moser aims squarely at midsize and smaller companies as he offers hands-on strategies, case studies and what he calls "The Brand Roadmap," a tool that walks managers and executives through creating a strategy of brand values, messages, personality and icons.

A Consumer's Republic

Author: Lizabeth Cohen

Publisher: Alfred A. Knopf

Price: $35

Business and economics experts have often labeled the three decades after World War II a Golden Era of American affluence.

Lizabeth Cohen contends it was much more than an atmosphere of prosperity. She says consumers thought it was their basic right to not only buy for themselves but for the good of the nation.

Cohen demonstrates how the Consumer's Republic concept influenced the economy and deepened divisions in Americans along gender, class and racial lines and also how mass consumption changed the landscape of American politics.

This is not your usual business book, but it is educational and interesting.

_ STEVE POWERS, Dallas Morning News

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