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Corporate charity breeds worker loyalty

Companies that are generous to charities and support employee involvement in volunteer activities outside the workplace reap benefits with their work force.

The recently released Walker Loyalty Report for Loyalty in the Workplace surveyed employees about their company's volunteerism and philanthropy programs. It found that employees who gave high marks to their company are more likely to be actively engaged and supportive of their company.

The Walker survey reported that 31 percent of U.S. employees are "truly loyal," defined as those who plan and want to stay with their company. Employee loyalty climbs to 44 percent for those who give their employer high marks for philanthropic efforts and drops to 15 percent among those who give their company low marks.

Nationally, 34 percent of employees surveyed are "high risk," meaning they neither plan nor want to stay with their company. This drops to 20 percent among employees who rate their company's philanthropy high, and rises to 48 percent among employees who rate their company's philanthropy low.

"Employees who take pride in their company will want to stay there," says Jeff Marr, Walker Information group vice president.

_ Orlando Sentinel

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