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Now that Halloween has passed, the focus is back on real life horrors: wrinkles, acne, PMS, hair in needless places.

Mercedes Montealegre understands. The family practitioner has opened an office at 9872 Linebaugh Ave. in Westchase's West Park Village.

Montealegre specializes in aesthetics including Botox, microdermabrasion, weight loss, dermatology, laser hair removal as well as PMS, stress and anxiety, diabetes, cholesterol, women's health and preventive medicine. Office hours are 9 a.m. to 5 p.m. Monday through Friday and by appointment. Call 920-3500.

Those looking for needle and collagen-free pampering should know that Morning Calm Massage has opened at 3802 Ehrlich Road in Carrollwood.

The spa offers massage and body treatments, showers and steam baths in a luxury setting. Part of a tense twosome? Morning Calm offers special pricing for couples. Hours are 10 a.m. to 11 p.m. daily. Call 264-9404.

While you're at it, why not throw in an overstuffed sofa? American Signature Homes has opened at 15018 N Dale Mabry Highway in Carrollwood Commons. The 50,000-square-foot store carries furniture, rugs, upholstery, lamps and accessories. The company has four other Florida locations, as well as stores in Virginia, Maryland, Tennessee and Georgia. Hours are 10 a.m. to 9 p.m. Monday through Saturday and noon to 6 p.m. Sunday. Call 769-0700.

And naturally, new flooring will be in order. Carpet Pro is coming to 14362 N Dale Mabry Highway in the Shoppes of Carrollwood. The flooring gallery sells carpet, tile, vinyl, laminate and wood flooring. The site is under construction but call the Temple Terrace location at 988-1801.

_ If you know of a business that is opening, closing or moving, please contact Stephanie Hayes at North of Tampa, 14358-B N Dale Mabry Highway, Tampa, FL 33618. Phone: 269-5303. Fax: 269-5310. E-mail: