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Advertisers line up for Super Bowl

The Super Bowl has become as much a competition among the top creative minds in the advertising industry as it is for quarterbacks and linebackers. Here is a preview of some of the contenders for this year's advertising battle:

+ Frito-Lay, a division of PepsiCo Inc., has a slapstick spot showing a pair of barely ambulatory grandparents scrambling over each other for a bag of potato chips. Grandpa gets to the bag first, only to find that Grandma has stolen his dentures.

+ Anheuser-Busch Cos., a perennial Super Bowl advertiser who brought us the talking frogs and the "Whassup?" guys, is expected to introduce a donkey who wants to be a Clydesdale.

+ America Online Inc. will be using spots featuring a raucous motorcycle-making family featured in the TV show American Chopper to promote its TopSpeed technology for speeding up Internet connections.

+ Makers of rival erectile dysfunction drugs, Cialis and Levitra, will run ads. Levitra, which is an official NFL sponsor, features ads with football Hall of Famer Mike Ditka.

+ American Legacy Foundation will make its second appearance in a Super Bowl with an antitobacco spot featuring a fictitious company, "Shards O'Glass." Hint: They make things that are really bad for you.

_ ASSOCIATED PRESS

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