The Super Bowl has become as much a competition among the top creative minds in the advertising industry as it is for quarterbacks and linebackers. Here is a preview of some of the contenders for this year's advertising battle:
+ Frito-Lay, a division of PepsiCo Inc., has a slapstick spot showing a pair of barely ambulatory grandparents scrambling over each other for a bag of potato chips. Grandpa gets to the bag first, only to find that Grandma has stolen his dentures.
+ Anheuser-Busch Cos., a perennial Super Bowl advertiser who brought us the talking frogs and the "Whassup?" guys, is expected to introduce a donkey who wants to be a Clydesdale.
+ America Online Inc. will be using spots featuring a raucous motorcycle-making family featured in the TV show American Chopper to promote its TopSpeed technology for speeding up Internet connections.
+ Makers of rival erectile dysfunction drugs, Cialis and Levitra, will run ads. Levitra, which is an official NFL sponsor, features ads with football Hall of Famer Mike Ditka.
+ American Legacy Foundation will make its second appearance in a Super Bowl with an antitobacco spot featuring a fictitious company, "Shards O'Glass." Hint: They make things that are really bad for you.
_ ASSOCIATED PRESS