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The show within the show

Kid Rock, far right, will perform Sunday during the Super Bowl XXXVIII halftime show, and he says he's rooting for the New England Patriots to beat the Carolina Panthers. "It's kind of tough for me because I do have some strong connections to Carolina. But for some reason, that red, white and blue just kind of gets me on the Patriots," he said at a news conference in Houston with fellow halftime performers, from left, Sean "P. Diddy" Combs, Janet Jackson and Nelly. Executives at MTV, which is producing the show, are calling it the most elaborate in Super Bowl history. It will open with a film about freedom of choice featuring appearances by Tom Cruise, former NFL quarterback John Elway, Julia Roberts, Jennifer Lopez, Chris Rock and Muhammad Ali. Then Jessica Simpson will lead a 360-member marching band onto the field.

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