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IT REALLY IS POSSIBLE FOR YOU, TOO, TO LOOK LIKE A BIG HOLLYWOOD STAR: Cybill Shepherd has often been more entertaining being herself than she has been acting. She set a personal benchmark Tuesday on a British TV program, where she was promoting her cabaret show.

She showed up wearing a pink track jacket, tinted glasses, hardly any makeup and a red hooded cape hiding what she called "jet lag hair."

"If you'd like a laugh, I'll take it off in a bit, but it's a little scary," she told host Fiona Phillips on GMTV Today. "I bought this cape last year and thought, "Someday I'm going to wear this every day of my life.' So far, I've been in London for two days, and I've worn it every day."

Shepherd, 54, later removed the hood to reveal her hair knotted at the top of her head with a scrunchie, a report on www.thisislondon.co.uk said. She took off the scrunchie, and her hair puffed out. She said, laughing, "Would you like me to brush it now?"

Phillips joked: "Well, we're pleased you made an effort this morning."

AND EACH EPISODE ENDS WITH MARTHA TELLING THE LOSER "GUILTY AS CHARGED": Here's a hint about the direction in which reality TV guru Mark Burnett might go in developing a prime time TV show with Martha Stewart:

The Hollywood Reporter says there is talk that the show could be a reality series in the vein of Burnett's The Apprentice.

SUGAR HIGH: America's favorite advertising icons, as determined by an American Association of Advertising Agencies online poll:

No. 1. M&M characters; No. 2. AFLAC duck; No. 3. Mr. Peanut; No. 4. Pillsbury Doughboy; No. 5. Tony the Tiger

The duck led in early balloting, the Los Angeles Times reports, but it faded after the voting deadline was extended. About 630,000 votes were cast.

WORDS TO LIVE BY: And the favorite ad slogans:

No. 1. Melts in your mouth, not in your hands. (M&M); No. 2. Sometimes you feel like a nut, sometimes you don't. (Almond Joy/Mounds); No. 3. Where's the beef? (Wendy's); No. 4. A mind is a terrible thing to waste. (United Negro College Fund); No. 5. Can you hear me now? (Verizon)

Sharon Fink can be reached at (727) 893-8525 or finksptimes.com.

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