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A weekly analysis of campaign commercials by President Bush and Sen. John Kerry

DETAILS

TITLE: "Windsurfing," by President Bush.

LENGTH: 30 seconds.

PRODUCER: Maverick Media.

AIRING: National cable networks and in select media markets in 17 states where Bush is on the air.

SCRIPT

Bush: "I'm George W. Bush and I approve this message."

Announcer: "In which direction would John Kerry lead? Kerry voted for the Iraq war, opposed it, supported it and now opposes it again. He bragged about voting for the $87-billion to support our troops before he voted against it. He voted for education reform and now opposes it. He claims he's against increasing Medicare premiums, but voted five times to do so. John Kerry. Whichever way the wind blows."

KEY IMAGES

Bush and wife Laura Bush at their Texas ranch. Kerry in goggles with the ocean in the background. An image of Kerry on a windsurfing board moves to the right and then to the left in front of a yacht.

ANALYSIS

For months, Bush's campaign has tried to pin the label "flip-flopper" on Kerry. This ad continues that effort, using humor and the classic waltz By the Beautiful Blue Danube by Johann Strauss.

In October 2002, Kerry, a four-term Massachusetts senator, voted for the congressional resolution giving Bush the authority to use military force in Iraq. In fall 2003, Kerry voted against $87-billion in reconstruction money for Iraq and Afghanistan.

On education, Kerry voted in favor of Bush's public education overhaul. However, he says he is now concerned that Bush has not given states enough money to meet the mandates. Kerry continues to back the overall goal of the bill _ increased accountability.

The Bush campaign argues that Kerry voted five times to boost Medicare premiums. What Kerry voted for was the formula under which rates are set.

Analysis by Liz Sidoti, Associated Press writer.

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