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Belk stores will be conducting special events during October to support breast cancer awareness efforts and raise money for the Susan G. Komen Breast Cancer Foundation.

In recognition of Breast Cancer Awareness Month, Belk also announced a $175,000 donation to the Dallas-based Komen Foundation. One-half of the donation will be appropriated by the foundation to its local affiliates in Belk markets.

The following in-store events will take place at all Belk locations during October:

+ The Wall of Hope. From Friday to Oct. 30, Belk customers may purchase a pink ribbon for $1 to dedicate in honor or memory of a family member, friend or associate who is a breast cancer victim. Ribbons will be displayed on each store's Wall of Hope.

+ From Friday to Oct. 31, the boxed jewelry and accessory program will run. Belk customers may purchase a variety of pink ribbon items including bracelets, lapel pins and necklaces starting at $6.99.

+ Oct. 4 to 9 will be Shop for the Cure days. Belk customers who purchase a $1 shopping pass will receive discount coupons for purchases throughout the store.

+ Oct. 13 to 20 will be Belk Days with Baby Belkie Bear. For a $2 donation to the Komen Foundation, customers will receive a collectible Baby Belkie Bear with a pink T-shirt and ceramic pink ribbon lapel pin, plus a pink ribbon to place on the store's Wall of Hope.

For more than 20 years, the Komen Foundation has been a global leader in the fight against breast cancer through its support of research and community-based outreach programs. For information about breast health or breast cancer, call the foundation's help line toll-free at 1-800-462-9273.

Belk's Spring Hill store is in the Coastal Way Plaza at Cortez and Mariner boulevards.

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Michele S. Evans, owner of the Natural Healing Center, 5480 Spring Hill Drive, Spring Hill, will donate $5 from each client's charge to the American Red Cross hurricane disaster relief fund to help those affected by recent hurricanes.

Evans, who has 30 years of natural healing experience and has been in Spring Hill for 13 years, specializes in massage therapy, including neuromuscular, myofascial, orthopedic, Swedish and deep tissue.

The clinic is designed to educate and facilitate natural healing, without using drugs. Evans is licensed in colon irrigation, ear cleaning and enzyme therapy.

For information or to make an appointment, call 688-3860. Natural Healing Center is open from 9 a.m. to 5 p.m. (or later) Monday through Friday. Special appointments are needed for Saturdays and emergencies.

Who's news

Douglas Studer, a registered representative with Prime Capital Services, 5330 Spring Hill Drive, Suite E, Spring Hill, has earned membership in the 2004 Leadership Council for Planco, a wholesaler of investment and insurance products for the Hartford.

Leadership council membership is reserved for representatives who produce more than $1-million in Hartford Leaders sales in a calendar year.

Studer assists clients with investment and retirement planning, matching their needs with appropriate investment products.

Planco, a Hartford Life company, provides marketing, wholesaling and support for the variable annuity product suites _ the Director, Hartford Leaders, Putnam Hartford Capital Manager, other Hartford Life investment products and the Hartford mutual funds.

Studer may be reached at 684-1864.

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Don Etchison, co-owner of Jaguar Coffee Sales & Services, 13719 Linden Drive, Spring Hill, traveled to Los Angeles to work with "Juan Valdez" at the Colombian Coffee Federation's specialty coffee bar at the 56th annual Emmy Awards.

Etchison worked at the Colombian coffee bar at the HBO headquarters in the Peninsular Hotel in Beverly Hills.

The promotion of Colombian coffee to television celebrities and others at the Emmy Awards was to promote the new Juan Valdez Coffee Shops and the quality of Colombian coffee. The first two Juan Valdez shops are in Washington, D.C., and New York City.

The Colombian Coffee Federation has used Etchison's services for the past eight years at special events where the coffee has been served and tasted.

Etchison has a doctorate degree from the University of Miami and had previous careers in government and as a university professor. He is a nationally known coffee authority with expertise from coffee beans to roasting to coffee equipment.

Etchison and his wife Sheilahave owned and operated Jaguar Coffee since 1994. The company is the only specialty coffee roaster in Hernando County and is a vendor of espresso machines and coffee equipment. The company is preparing to expand into a new building on Linden Drive in 2005.

If you have announcements, mail the details to Jean Hayes, Business Digest, Hernando Times, 15365 Cortez Blvd., Brooksville, FL 34613-6174. You may also e-mail items to or fax them to (352) 754-6133. Items may be edited for length and clarity.