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High Life ending; Envy beginning

HIGH LIFE COMING DOWN: LIST Realty will claim its second Kennedy Boulevard landmark for another redevelopment project. The 1927 vintage Miller High Life building at 1702 W Kennedy Blvd. is slated to be razed for a cluster of new buildings, a mix of residential, retail and office space.

LIST is partnering with the old building's owner, Anthony Italiano of Anthony Distributors, another entry in the revitalization of the Kennedy corridor.

Martin Lum of LIST said plans are preliminary, but a proposed pair of two-story buildings would each have ground floors reserved for retail space, with office space on the second floors. Each building would be about 12,500 square feet.

Behind those, three two-story buildings with 12 townhomes are proposed. Each townhome would have 1,450 square feet, two bedrooms and 2{ bathrooms. Lum said they would resemble Moody Blue townhomes developed by LIST in 2003 on Moody Avenue, just south of Kennedy. That means neo-Mediterranean architecture with a flashy paint scheme.

The two retail-office buildings will break with LIST tradition and reflect a more contemporary style, Lum said. He doesn't expect demolition of the Miller High Life building, which sits on the southwest corner of Kennedy and Rome Avenue, to happen before summer 2005.

Currently it houses Antiques and Decorative Arts. Tenant and business co-owner Avi Zacaim said he plans to vacate by mid January.

Though the building has held a Miller High Life sign aloft for several decades, it actually began life as a Packard car dealership.

LIST also demolished the 1921 Cafe Pepe building in summer 2003 to make way for 2000 Grand Central, another commercial-residential development.

Meanwhile, in the nearby Courier City neighborhood, LIST still plans to build four townhomes on the northeast corner of Albany Avenue and Horatio Street. Lum said the project has been delayed by design changes made necessary by a large protected oak tree that sits on the vacant property.

THE ENVY OF SOUTHTOWN CENTER: Massage can be to added to the list of offerings in the soon-to-open retail center in downtown South Tampa.

SouthTown Center, at the corner of Dale Mabry Highway and Neptune Street, will be the site of the area's first Massage Envy franchise. The Phoenix chain currently has 20 locations around the country but is planning to open several dozen more nationwide. Rich Dunning, owner of the SouthTown Massage Envy, intends to open 20 to 30 between here and Naples, Fla., over the next three years.

Dunning said the 2,659-square-foot SouthTown clinic is scheduled to open Jan. 21. It will have 10 therapy rooms and a staff of 25 licensed massage therapists. One room also will have a massage table for the physically impaired, and another will be set aside as a "quiet room."

There, clients can relax in a peaceful environment before heading out into the noisy world, and do something important that is too often overlooked after a massage: drink water.

Sports, Swedish, deep tissue, reflexology and pregnancy massages will be on the menu of services.

Massage Envy is for members only. Membership is $49.95 a month, which includes one massage, with additional massages at $29.95 each. First time visitors can get a one-time-only full massage session for $39, but Dunning said he plans on discounting that to $29.95 for two months at the SouthTown clinic.

Clinic hours will be 8 a.m. to 10 p.m. Monday through Friday, 8 a.m. to 6 p.m. Saturday, and 10 a.m. to 6 p.m. Sunday. Telephone, 251-3300.

FORMER PETE AND SHORTY'S _ CHECK: The former Pete and Shorty's Tavern, which closed at 716 N Dale Mabry Highway near Lemon Street in September 2003, is now an Amscot.

The check cashing and retail financial services chain opened in the 2,660-square-foot building on Jan. 3. Amscot is also supposed to open Jan. 24 in the former ABC Pizza building on Kennedy Boulevard next to the University of Tampa.

Founded in Tampa 15 years ago, Amscot has more than 76 locations throughout Central Florida.

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