Psstt. KFC wants to share a secret. No, not THAT secret.
Colonel Sanders' herbs-and-spices recipe for Kentucky Fried Chicken is safely locked away, but the chain unveiled a new TV ad Thursday that allows viewers to crack a hidden message if they play the spot back slowly on a digital video recorder or VCR.
The gimmick is aimed at countering the rise of technology that enables television viewers to skip past commercials faster than ever before.
"This is taking the exact opposition approach - rewarding viewers for taking the time to engage and be interactive with television," said Tom O'Keefe, an executive at Foote Cone & Belding, the advertising agency that created the KFC spot.
The ads will air on NBC's Winter Olympic telecasts and on several other networks. The secret message explaining how to redeem the free sandwich offer is planted in just a few of the spot's frames and revealed when replayed in slow motion.
Yep, the company did call the shirts "wife beaters'
Discount retailer Building 19 has apologized for an advertisement in a recent flier that offered three "wife beater" undershirts for $5.98.
The tank-style T-shirts are called "wife beaters" because of a stereotype that physically abusive men wear them.
The ad, which appeared in a Feb. 19 flier, outraged women's groups and led to a quick apology from Building 19 co-founder, Jerry Ellis, who took responsibility for the ad, the MetroWest Daily News of Framingham, Mass., reported.
"The mistake was mine," Ellis said. "I was either too dumb or too lazy or too distracted, and I let it go by. It certainly was insensitive . . . and I'm sorry it happened."
Information from the Associated Press and the Washington Post was used in this report.