Above, Mike Mahl, left, and Josh Vitale, unroll the Tourist Development Council's new billboard for vehicles passing along Interstate 75 near Ocala on Tuesday morning. At right, Keith Cuba fastens "eye-catchers" to the billboard. The council approved the billboard as part of its marketing plan for 2005-06. Tourist tax dollars will finance the $7,000 fee for renting the billboard. The design was by Gold & Associates, the county's marketing firm, and features vivid images of waterborne activities that have become the signature for Citrus County's tourism development efforts. Mary Craven, the county's tourism development manager, said the county has been looking for the appropriate location for the billboard for some time and was pleased with the site. "Gold found us a great location for a fantastic price," Craven said. This is the council's first billboard advertising Citrus.