YouTube, the video-sharing Web site owned by Google Inc., struck an agreement with Verizon Wireless to show its most popular video clips on cell phones in an effort to expand beyond personal computers.
Consumers will be able to watch YouTube clips on phones starting next month, YouTube said Tuesday. The selection of clips, determined by YouTube users and editors, will change each day and won't be accompanied by advertising.
The agreement marks YouTube's first move to distribute its content on mobile phones. For Verizon Wireless, the deal is a way to add more content to its V Cast service that lets consumers watch videos and listen to music over a high-speed wireless connection.
"We have a goal to distribute more of our content onto platforms outside of the desktop," said Steve Chen, YouTube's chief technology officer.
Chen said consumers also will be able to upload clips from their phones to the site, a feature added in May. Google, the most-used Internet search engine, bought YouTube for $1.65-billion in October.
The V Cast service from Verizon Wireless costs $15 a month, or $3 for daily access.
It is available on phones including Motorola Inc.'s MotoKrzr and LG Group's Chocolate.
The agreement between the companies is for a limited time and is exclusive, said Ryan Hughes, director of content programming at Verizon Wireless, based in Basking Ridge, N.J.
He declined to elaborate.
Verizon Wireless, the second-largest U.S. wireless service company, is owned by Verizon Communications Inc., of New York, and Vodafone Group PLC. of Newbury, England
Shares of Google rose $4.75, to $489.50, at 4 p.m. Tuesday in Nasdaq Stock Market composite trading and have advanced 18 percent this year.