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'30' rocks on

NBC reports that it has ordered a full season of 30 Rock, the funny Tina Fey and Tracy Morgan show that's part of the network's new "Must-See" Thursday lineup. Aside from Fey's sharp pen, what makes the show so funny? Alec Baldwin.

K-Fed won't go away

Had enough of Kevin Federline? Too bad. Us magazine reports that TV producer Kenneth Crear admits he is developing a reality show with K-Fed. He expects to film eight episodes over three months and shop them around to networks. "It's true," Crear tells Us. "We are in talks about this. Kevin came to me because he liked the way I shot the House of Carters series."

Truce in Margaritaville

Jimmy Buffett and a Galveston, Texas, merchant he accused of unlawfully using his trademark to sell goods at an online store have settled the matter - but not before the salesman spent a few hours in jail. The Associated Press says Robert Akard had been selling bootlegs and marked-up Buffett items on his Web site, drawing the ire of parrotheads everywhere (or the 59-year-old singer and his lawyers, at least). After the merchant ignored a temporary restraining order, he got tossed in the clink. The time in the pokey was enough for him to agree to stop selling Buffett T-shirts and trinkets.