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Home theater shop puts swagger in sound

Swans Home Theater, 15461 N Dale Mabry Highway, has opened. The new home audio business is willing to come into your home and transform a room into a mini-theater, decked out with a big-screen projector, plush reclining seats, sconces, a popcorn machine if you want and, of course, a state-of-the-art sound system, company president Larry Flaws said.

"You can be as ornate and as silly as you want to be," he said.

But the cost for that can be well over $100,000, and while that's what some people want, the new company is focusing on providing quality audio systems at a variety of prices.

Among the lines the store carries are Swans Speakers, from which it takes its name. The Chinese speakers, Flaws said, are phenomenal but less expensive and better looking than some high-end brands.

Flaws, a certified public accountant, says he has a passion for music and cinema. He used to spend and waste a lot of money buying up stereo equipment at various stores until he met Kip Wyand, company vice president and store manager.

Wyand brings his stereo and tuning expertise to the business, and Flaws said he brings the business and financial knowledge.

"We're not just businessmen," Flaws said. "We have a passion to do what we do."

The company's goal isn't to get a sale and set-up done as soon as possible, he said, but to really fine-tune the audio system so it's perfect.

Hours are 11 a.m. to 7 p.m. all week. Call (813) 908-6500.

Rheda's Roadside Country Store, 17897 Boy Scout Road, is now open and selling groceries, beverages and other assorted goods. The store stocks organic produce, beers from around the world, natural ice cream and more. Hours are 7 a.m. to 7 p.m. Monday through Saturday. Call (813) 926-5659.

The Social Security office, 4010 Gunn Highway, Suite 100, is now open in its new location. Call 1-800-772-1213.