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NOTHING 'DEATHLY' ABOUT THE SALES FIGURES

The latest - and last - Harry Potter book is flying off store shelves and breaking records.

The numbers are new, the story old: No book has sold like Harry Potter and the Deathly Hallows.

Bloomsbury PLC, the British publisher of J.K. Rowling's fantasy series, announced Monday that the seventh and final volume sold a record 2.65-million copies in the United Kingdom in the first 24 hours. The previous high was for Harry Potter and the Half-Blood Prince, the sixth book in the series, which sold 2-million in its first day of release in 2005.

In the United States, Barnes & Noble also reported all-time sales, saying Monday that 1.8-million copies were purchased in the first two days, including 560,000 in the first hour, a rate of more than 150 copies per second. The audiobook is a record breaker, too: 225,000 copies in the first two days, according to Random House Audio's Listening Library.

On Sunday, Scholastic Inc. said 8.3-million hardcovers sold in the United States during the first 24 hours, easily breaking the previous high, 6.9-million for Half-Blood Prince. Scholastic spokeswoman Kyle Good said plans for increasing the 12-million print run for Deathly Hallows were being discussed.

The frenzy for the new Potter, released Friday at midnight, carried over to all Potters. Barnes & Noble said that besides Deathly Hallows, 213,000 copies of other Potter books sold at its stores over the weekend.

On Monday, for a third straight day, seven of the top 10 books on Amazon.com's bestseller list were Potters, including a boxed set of the entire series coming out in September. On Amazon's children's list, 22 of the top 25 books were Potter books, including the top eight rankings.

BY THE NUMBERS

2.65M Copies sold in the U.K. during the first 24 hours, compared to 2-million in its first day for the sixth book in the series

8.3M Copies sold in the U.S. during the first 24 hours, compared to 6.9-million for the sixth book

225,000 Copies of the audiobook version of the new book sold in the first two days

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