With the price of gas in the $3 range, why do we still have nine-tenths of a penny to deal with?
No one knows for sure, but it's widely believed to have started as a sales gimmick in the 1930s - 10.9 cents a gallon was more attractive to consumers than 11 cents a gallon - when nine-tenths of a penny actually meant something. It's carried over to today for the same reason cars are priced at $18,995 instead of $19,000. It just looks and sounds cheaper.
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