1. Archive


Biz tidbits from and about television and radio

Fallout over condom ad takes twist

Banned in Pittsburgh? Controversy over a new advertising campaign by condom maker Trojan has trickled down to the local level, with television stations in Pittsburgh roundly refusing to show it, and stations in Seattle giving it the green light. When Trojan introduced the condom commercial last month, it was rejected as national advertising by CBS and Fox. But Trojan, which is owned by Church & Dwight and private equity firm Kelso & Co., was in for more unhappy surprises this month. Local affiliates in Pittsburgh for ABC and NBC, two networks that had agreed to run the ad nationally, snubbed it. The odd effect of these decisions will be that viewers in the Pittsburgh area will be able to see the commercials during national advertising slots on ABC or NBC - if with less frequency. Stations sell their own commercial slots as well, to local and national advertisers, and the ads are subject to local review even if they pass muster with networks. Jim Daniels, vice president for marketing at Trojan, said that his company had chosen Pittsburgh and Seattle to measure whether a higher frequency of ads would increase sales.

On Mad Money

6 p.m./11 p.m. weekdays, CNBC

Jim Cramer suggested these stocks this week:

OceanFreight Inc. (OCNF) and Star Maritime Acquisition Corp. (SEA): Cramer said demand for dry-bulk shipping will drive up prices, and the companies could start paying dividends so investors should buy before those are declared.

SanDisk Corp. (SNDK): Cramer said shares of the world's largest maker of flash memory cards is undervalued after second-quarter sales topped analysts estimates.

Total SA (TOT): Europe's third-largest oil-company can do business where U.S. rivals cannot, Cramer said.

Tessera Technologies Inc. (TSRA): Cramer recommends the chip-packaging technology provider as a speculative stock.