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As part of a new personal services contract with apparel giant Adidas, Dale Earnhardt Jr. will offer opinions on a "signature" line of clothing - as do David Beckham, Reggie Bush and Tracy McGrady - for sale, and will have heavy autonomy on the garb his JR Motorsports' employees sport around the shop and the racetrack. "It'll be kind of old school, but we'll have some modern graphics,'' he said.

There is no Adidas look "cleaner'' than the classic red track suit sported by Chas, Ari and Uzi Tenenbaum in The Royal Tenenbaums. Add in some Run-DMC kick and his over-the-wall crew will revolutionize pit road fashion.

Eat my firesuit

Zephyrhills' David Reutimann will carry a Simpsons movie theme on his No. 00 Toyota this weekend at Indianapolis Motor Speedway. Turns out, the rookie with the arrow-straight rep has lived through the cartoon for years.

"I've watched numerous episodes of The Simpsons over the years and I know the movie is going to be really funny,'' he said in a release. "If I had to compare myself to a character on the show, it would have to be Bart Simpson because he's always getting into something. I have lived vicariously through him. I really never got into trouble growing up because I was too scared to get in trouble. If I got in trouble, I knew that would mean that I wouldn't be able to race the next weekend.''

Reutimann, according to the release, "has always wondered how he would look if he was a Simpson character and this week he was able to transform himself by visiting,'' which can "convert digital photos of consumers into personalized Simpsonized versions of themselves.'' See above for the result.

Half the wheels, double the danger

Champ Car rookie Ryan Dalziel will miss Sunday's race at San Jose, Calif., after breaking his collarbone in a fall off a bicycle in Colorado on Tuesday. Dalziel will consult with Dr. Terry Trammell to determine his fitness for the Aug. 12 event at Elkhart Lake, Wisc.

Ring me

Sprint-Nextel subscribers can watch selected Nextel Cup races on "Power Vision'' phones through a partnership with beginning with Sunday's Allstate 400. Also included are races Aug. 5 at Pocono, Aug. 12 at Watkins Glen, Aug. 19 at Michigan, Aug. 25 at Bristol and Sept. 2 at California. Phone users can access the live ESPN broadcast through To Go, the Nextel Cup Series Web portal or on Sprint TV.