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ON THE AIR

On the air

Biz tidbits from and about television and radio

Streaming video finds a home on the Web

The potential of new streaming video services - fast, full screen and in sharp resolution - is unleashing a torrent of movies and television shows on the Web, much of it aimed at narrowly defined audiences that can't find niche programming even on cable systems with 500 or more channels. The Independent Film Channel is streaming 22 short films called Trapped in the Closet by R&B recording artist R. Kelly. The Jewish Television Network, a nonprofit television production and distribution company, is streaming music videos by Jewish performers, cooking shows and Israeli news programs. "There is extreme interest in streaming because it simplifies the process of getting video to the consumer," said Ross Rubin, the director of industry analysis for the NPD Group, a market analysis company. Streaming video, unlike downloads, never resides on a viewer's computer. It usually cannot be replayed as a downloaded file can be, which is another reason content creators like it. "The greater adoption of broadband in the United States is really raising the ante for all kinds of content from premium Hollywood offerings to pet videos," said Rubin, who noted that NBC and ABC have begun streaming their prime-time programming to online viewers.

On Mad Money

6 p.m./11 p.m. weekdays, CNBC

Jim Cramer suggested these stocks this week:

Unilever NV (UN): The home and personal care products company is a good defensive stock because it isn't sensitive to economic swings, Cramer said. "You are not going to quit brushing your teeth because you might default on your mortgage," Cramer said.

Allergan Inc. (AGN): Cramer says the stock will rise on sales of Botox wrinkle-remover, silicone breast implants and other beauty products, and shares would continue to rise even if problems in the U.S. mortgage market persist.

Boston Beer Co. Inc. (SAM): The maker of Samuel Adams beer is the only good domestic brewer to invest in because of its expansion plans, Cramer said. The company is buying a Pennsylvania brewery from Diageo North America Inc. for $55-million to add more than 1.6-million barrels of annual production. "People drink beer no matter what and no matter what the credit market does," Cramer said. "You can have one of these tonight."

Times wires

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