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CIRCULATION FALLS AT NEARLY ALL PAPERS

The Times gains Sunday readers, but daily numbers drop at all major Florida papers.

The St. Petersburg Times was one of only a few newspapers in the country to see a rise in Sunday circulation over the past six months and the only major Florida newspaper to record any circulation gain.

The Times' daily circulation dropped by 6.9 percent, or 19,872. Sunday circulation grew by 337, according to a report Monday from the Audit Bureau of Circulations.

The report shows newspaper circulations have continued to decline as more people turn to the Internet for their news.

The Miami Herald saw the largest decline of any major Florida newspaper, with a daily loss of 28,296.

The Tampa Tribune's daily circulation dropped from 192,249 to 187,582, a 2.4 percent loss.

The St. Petersburg Times remains Florida's largest newspaper with an average circulation of 268,935 daily and 390,289 Sunday. Those numbers make it the nation's 23nd largest daily newspaper and the 22nd largest Sunday newspaper.

"People have plenty of choices about how to spend their time and money," said Paul Tash, editor and chairman, "so it's high praise that the St. Petersburg Times - both in print and on the Web - is where they still turn for news and information that matters to them."

Circulation of Florida's largest newspapers

All publications see decline in daily circulation over past 6 months.

NEWSPAPER......................SUNDAY CIRCULATION (change).................DAILY CIRCULATION (change)

St. Petersburg Times.....................390,289 (+337).....................................268,935 (-19,872)

Orlando Sentinel...........................307,986 (-10,418)..................................206,363 (-7,043)

Miami Herald.................................279,484 (-27,702).................................210,884 (-28,296)

Sun-Sentinel (Fort Lauderdale)........269,256 (-16,303).................................183,562 (-18,859)

Tampa Tribune..............................258,089 (-3,785)...................................187,582 ( -4,667)

Florida Times-Union.......................181,155 (-24,450)..................................127,661 (-18,642)

Palm Beach Post............................164,364 (-12,279)..................................134,350 (-11,166)

Source: Audit Bureau of Circulations

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